Job description This role consists of acting as a strong partner in the implementation and execution of the worldwide loyalty program strategy, with a focus on driving customer retention and building an engaged, loyal community connected to the brand.
Main responsibilities will include:
Facilitate the implementation and running phases of the brand loyalty program.
Support the ongoing deployment of the brand loyalty program on the various platforms to guarantee the best brand experiences throughout our retail stores, online pages, and social media channels.
Oversee the day-to-day operations of the customer loyalty program across digital channels within a Salesforce ecosystem.
Create and execute initiatives to engage customers, encourage repeat purchases, and enhance brand loyalty.
Design and execute customer retention campaigns across our communication channels (email marketing, push notifications, etc.).
Propose and develop content to maintain customer interest (e.g., newsletters, blog posts/conversations, contests, or other interactive content).
Identify pain points or gaps in the customer experience and work with cross-functional teams to resolve them.
Identify technical issues that may arise with customer accounts or program functionality to ensure a smooth customer journey and best-in-class program delivery.
Spot trends, develop a high-level customer experience roadmap, and suggest program adjustments to improve retention.
Create monthly reports and share them with stakeholders.
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