We are seeking an E-Commerce Merchandiser (Specialist), EMEA to join our Commercial EMEA team at Fossil Group in Basel, Switzerland. In this role, you will support business growth, protect a strong brand identity, and improve the customer experience by identifying opportunities through analysis of website KPIs, content, and merchandising performance.
Key Responsibilities
Optimize product, category, content, and promotional execution to improve the on-site customer journey and drive growth.
Ensure products are featured in line with brand standards, aligning landing pages, assortments, and ranking with campaign messaging and tone of voice.
Localise and adapt global content strategies to meet EMEA needs; propose improvements to modules, pages, and journeys, as well as new promotions and enhanced site linking, based on performance learnings.
Partner with Integrated Marketing, Operations, Web Development, and UA/UX teams to manage content delivery, testing, and timely campaign launches.
Conduct daily and weekly site/category audits to identify opportunities across visual merchandising, content, taxonomy, pricing, on-site search, filters, and sorting.
Use site analytics to monitor results, summarize insights, and deliver actionable recommendations on assortment, pricing, promotions, content, and online experience; share findings with stakeholders as needed.
Work with the CRM team on merchandising strategy for email marketing, loyalty program initiatives, and content calendars aligned to key product pushes and promotions.
Collaborate with SEO to support organic traffic growth through optimized category structures, on-page content, internal linking, and keyword-aligned execution.
Partner with Regional Merchants and eCommerce Planning on assortment optimization, inventory planning/forecasting, product lists, and identifying future product opportunities; support monthly inventory reservation processes.
Align merchandising initiatives with Performance Marketing, Legal, Creative, Customer Service, and Logistics to ensure consistent execution and maximum impact.
Qualifications
3+ years of experience in e-commerce, with a strong focus on merchandising and content.
Business-fluent English; additional European languages are a plus.
Experience in Fashion (or a similar consumer-facing, brand-driven industry) is preferred.
Skills and Competencies
Strong analytical and commercial thinking; comfortable working with KPIs and performance insights.
Excellent communication skills (written, verbal, and presentation).
Highly organized, able to manage multiple priorities with strong attention to detail and accuracy.
Proactive, hands-on, and able to take ownership of tasks end-to-end in a fast-moving environment.
Collaborative and flexible working style across cross-functional teams.
Advanced user of Excel and PowerPoint and strong experience with Google Sheets and Slides.
Experience with Salesforce Commerce Cloud, GA4, Tableau, SAP, and/or Contentsquare is a plus.
What We Offer
A collaborative, international working environment with strong cross-functional partnerships.
Opportunities to learn, grow, and broaden your skills through varied projects and exposure.
Tools and ways of working that support effective teamwork and execution.