Overview
The VisilabGroup, as part of EssilorLuxottica, is the No. 1 optician in Switzerland with brands Visilab, Kochoptik, McOptic, and Linsenmax, and 170 stores.
We are offering you the opportunity to join our Marketing department as: MARKETING MANAGER_m/f (100%)_Trimbach (Canton de Soleure)
Job scope
We are looking for a Marketing Manager to join our team and contribute to the optimization and growth of our brand, specifically our banner McOptic. The Marketing Manager leads and executes marketing strategies and 360 marketing campaigns, driving traffic and conversion, enhancing in-store experience, and increasing brand visibility across all retail locations.
The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.
Main responsibilities and related activities
Retail Marketing Strategy: Develop and implement localized marketing plans to support retail sales targets and brand positioning.
Campaign Management: Plan and execute seasonal campaigns, product launches, and promotional activities across all retail channels.
Visual Merchandising: Collaborate with the VM team to ensure brand consistency and engaging in-store displays that drive conversion.
Trade Marketing: Manage brands activation campaigns: budget, cross charge, yearly calendar, visibility to ensure on-brand in-store activations following the guidelines.
Customer Engagement: Design and manage in-store events, and community outreach initiatives to enhance customer retention and conversion.
Digital Integration: Work closely with the digital team to align online and offline marketing efforts, including geo-targeted ads and store-specific promotions.
Performance Analysis: Monitor and report on campaign performance, footfall, and ROI using analytics tools and retail KPIs.
Cross-functional Collaboration: Work very closely with marketing functions (CRM, social Media, Digital...) as well as Product/Category, Sales Team and Operations teams to ensure marketing initiatives are aligned with business goals and gather feedback on marketing campaigns before, during, and after implementation.
Material Creation: Work with in-house creative teams and external agencies (print and creative) to manage production and print of campaign materials.
Budget Management: Manage the allocated retail marketing budget effectively, ensuring optimal allocation of resources.
Your Qualifications and Skills
The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.
Educated to at least degree level with 4 to 6 years’ experience managing marketing communications for a brand or consumer service within a fast-paced commercial environment such as FMCG or Retail.
Experience of supporting marketing campaigns ideally with TV, radio, social and digital media.
Experience in managing media and creative agencies.
Excellent influencing, interpersonal and project management skills.
Result-driven and motivated by a customer service led environment.
A confident communicator and accomplished presenter.
Support in campaign budget management
Ability to multi-task
Languages : English Fluent; German Fluent; Other Languages are considered a plus
What’s in it for you
In EssilorLuxottica, you are not defined just by your job title. Each career adventure is unique but have a glimpse of the benefits and perks you can have by choosing us.
An experience in a dynamic and innovative retail environment.
The opportunity to work on real business challenges and contribute to impactful projects.
A fast-changing environment where flexibility and adaptability are key.
Exposure to different departments and cross-functional collaboration, providing a well-rounded experience.
Interested?
Please send us your complete application (letter of motivation, CV, references etc.) electronically.
Our Diversity, Equity and Inclusion commitment
We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.
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