Role Description:
The
Digital Content Specialist
is responsible for creating, managing, and optimizing digital content across multiple platforms to strengthen brand presence, engage audiences, and support business objectives. This role combines creativity, strategic thinking, and analytical insight to ensure content resonates with target audiences while aligning with the organization's overall marketing and communication goals. Working closely with cross-functional teams such as marketing, design, and communications, the Digital Content Specialist ensures all materials reflect the brand's voice, tone, and identity.
Key responsibilities include developing and executing content strategies for websites, social media, email campaigns, and digital advertising. The specialist will produce and curate engaging multimedia content — including articles, graphics, videos, and other digital assets — while maintaining consistency in messaging and visual identity. They will monitor performance analytics, track engagement metrics, and use insights to refine content strategies for optimal reach and effectiveness. Additionally, the role involves managing content calendars, coordinating with external partners or agencies, and staying current with emerging digital trends and technologies.
The ideal candidate is a creative storyteller with strong writing, editing, and content management skills, paired with a data-driven mindset. They are detail-oriented, adaptable, and comfortable managing multiple projects simultaneously in a fast-paced environment. A strong understanding of SEO, social media best practices, and digital analytics is essential for success in this role.
Qualifications:
* Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
* 3–5 years of experience in digital content creation, marketing, or communications.
* Proven ability to write, edit, and produce engaging content tailored for digital platforms.
* Strong understanding of SEO principles, social media algorithms, and digital audience behavior.
* Experience using content management systems (e.g., WordPress, Drupal) and marketing tools (e.g., HubSpot, Google Analytics).
* Familiarity with graphic design or video editing tools (e.g., Adobe Creative Suite, Canva) is an asset.
* Excellent organizational, time management, and project coordination skills.
* Analytical mindset with the ability to interpret data and optimize content performance.
* Strong collaboration and communication skills, with a proactive and creative approach.
* Ability to adapt quickly to shifting priorities and emerging digital trends.
This position offers an exciting opportunity to combine creativity and strategy in shaping digital communication. As a
Digital Content Specialist
, you will play a key role in developing content that informs, inspires, and drives engagement — enhancing the brand's visibility, credibility, and digital impact across global audiences.