At On, we believe that the brands that win are those that innovate fast and create meaningful connections through unforgettable experiences. As Senior Lead, Event Campaign & Projects, you will be responsible for shaping the global brand and campaign events—bringing On’s mission to life through bold and impactful activations.
You will lead the development of a high-impact events portfolio, aligning it with On’s brand and business objectives while creating activations that strengthen the brand, engage audiences, and push the boundaries of experiential marketing.
If you’re a strategic thinker, creative visionary, and strong collaborator, ready to reimagine how events drive brand love and business impact, this role is for you.
Your Mission
* Lead the development and stewardship of a high-impact, strategic events portfolio, ensuring alignment with On’s brand and business objectives.
* Set a cohesive event branding and product integration strategy that aligns with On’s identity and integrates the right products into each format.
Campaign Event Development
* Own the concept and toolkit development of key brand and campaign-driven event activations worldwide.
* Develop compelling brand and campaign event activations, setting a high bar for innovation and engagement.
* Partner with global and regional teams to ensure campaign events scale across markets while maintaining brand consistency and creative excellence.
* Identify and implement new, cutting-edge event formats, technologies, and engagement tactics.
* Experiment with hybrid, digital, and in-person activations that push the boundaries of traditional event marketing.
* Build a playbook for best-in-class, scalable event concepts that build awareness, brand love, and product consideration.
Cross-Functional collaboration & leadership
* Work closely with Campaign teams, Brand, Studio, Retail, Digital, Community, and Partnerships teams to create a seamless brand experience across all touchpoints.
* Set the brief and requirements for the internal Event Design team to deliver effective event spatial designs and formats.
* Collaborate with external creative agencies, production teams, and partners to bring bold event concepts to life.
* Serve as a thought leader and mentor within the global events team, inspiring best practices and high-impact execution.
Your story
* Extensive experience (typically 8+ years) in event marketing, brand activations, and creative event strategy — ideally within a global brand, sportswear, or lifestyle industry.
* Proven track record of developing and executing high-profile global brand events that drive engagement and business impact.
* Strong creative and strategic mindset—able to conceptualize and lead world-class brand activations.
* Passion for sports, running culture, and movement—with an understanding of how to create meaningful event experiences that connect with athletes and communities.
* Experience in cross-functional collaboration, managing external agencies, and working across global/regional teams.
* Ability to think big and execute fast, balancing bold creativity with operational excellence.
* Data-driven approach, with experience in measuring event impact and optimizing for performance.
* Excellent communication and leadership skills, with a collaborative and inspiring approach to working with teams.
* Travel requirements: Travel approximately 25-35% of the time
About the Team
We push creative boundaries, challenge industry norms, and drive innovation in event marketing at global scale. From major marathons to cultural activations, we create immersive, high-impact experiences that inspire movement, forge deep connections, and leave a lasting brand imprint. You’re reimagining how events integrate with the full marketing mix, ensuring they are not just experiences, but strategic growth drivers.
Creativity at On starts with our Explorer Spirit, so in Marketing, we celebrate curiosity, vision and tenacity. Hey, we like to push the envelope.
Just by the banks of the Limmat you’ll find our largest global hub in Zürich West – On Labs – where you can hike up 12 floors through our custom-built spiral trail.
Home to nearly 3000 parks, a population speaking more than 300 languages, and a vibrant art and music scene, London is one of the world’s most loved cities for good reason.
I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.
What we offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.
Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.
Step One:
It starts with you...
You'll start by submitting your application to a specific role.
We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.
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