At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
Our company is seeking a Senior Marketing Manager responsible for leading the strategic development and execution of marketing plans across Western Europe. This role involves collaborating with product managers and market development managers to drive business growth and expansion. The successful candidate will report directly to the Business Director, Western Europe, and be part of the extended global commercial marketing team.
Our ambition is to drive a new era of personalized medicine by empowering care providers and patients with actionable insights to conquer chronic diseases. The business has evolved from diagnostics to monitoring and will expand to disease management. Currently we address the needs of unexplained syncope patients, cryptogenic stroke patients and atrial fibrillation management.
Responsibilities may include:
* Defining and promoting the value proposition for our portfolio, ensuring a strong co-positioning strategy across Western Europe, overseeing impactful campaigns, particularly around launches, driving alignment between marketing, product management, and sales teams, collaborating with the global marketing team to ensure regional needs are prioritized and represented within the broader global marketing agenda.
* Managing the LINQ Ecosystem portfolio to promote its unique value and drive strategy and competitive positioning, driving and educating regional CRM teams to grow the portfolio.
* Working closely with medical affairs, clinical, and market development teams to drive customer engagement and remove barriers to market growth, especially in key areas like syncope, stroke, and AF management, leading the training and education strategy with a focus on onboarding programs and continuous customer engagement, ensuring that the region is well-equipped to promote and use solutions.
* Shaping and leading the digital marketing strategy, working with integrated marketing specialists and digital centres of excellence to drive a cohesive and impactful digital presence, while also building and connecting an ecosystem strategy that links product initiatives with market development goals. This includes engaging stakeholders through society education, KOL development, and awareness programs.
* Collaborating with multiple sales teams to set quarterly objectives, define messaging, and track performance to ensure market growth and retention. Working closely with channel marketing to maintain alignment between sales and marketing.
* Providing input on the Integrated Business Planning process to ensure supply chain continuity for key products and solutions.
* Leading the training and education strategy with a focus on onboarding programs and continuous customer engagement, ensuring that the region is well-equipped to promote and use solutions. Developing and articulating pricing strategies, ensuring proper execution in local markets. Gathering customer feedback to inform future portfolio developments.
Required knowledge and experience:
* Master's degree with proven experience in marketing leadership within the medical device or healthcare industry, with a strong emphasis on cross-functional collaboration and a strong understanding of the Western European market landscape, particularly in cardiology and cardiac rhythm management (CRM).
* Experience in product launches and developing value propositions for innovative healthcare technologies, particularly in AI-driven solutions.
* Exceptional leadership, communication, and stakeholder management skills aimed at influencing within a complex matrix organization.
* Ability to manage large, diverse teams and drive alignment across multiple countries and functions with empathy and efficiency.
* Strategic thinker with a track record of driving long-term marketing plans while executing near-term tactical campaigns.
* Experience with digital marketing, channel strategy, and sales team collaboration.
Benefits & Compensation
We offer a wide range of benefits and resources designed to support your career and personal life. Our compensation package is competitive and aligned with industry standards.
About Us
Our mission is to alleviate pain, restore health, and extend life. We're a global healthcare technology leader committed to innovation and customer satisfaction.