Position Overview
The Lead Brand Manager, Screening (International) leads the brand strategy, marketing plans, and launch execution across international markets for innovative cancer screening products.
This is a regional role, working closely with US-based teams, local country marketing teams, and cross-functional partners to translate brand strategy into effective, market-relevant execution. The role requires a strong consumer marketing background, with experience across direct-to-consumer (DTC), healthcare professional (HCP) communications, and sales enablement in a regulated environment.
The position operates in a fast-moving launch environment, including new products and emerging markets, and requires someone who is hands-on, adaptable, and comfortable navigating uncertainty.
Responsibilities include, but are not limited to, the following:
1. Lead the brand strategy and marketing plans for international markets, including positioning, messaging, and launch planning.
2. Develop integrated marketing campaigns for consumers and HCPs, with a strong focus on digital and omnichannel channels.
3. Guide creative and media development in partnership with external agencies.
4. Work closely with US teams, local markets, and cross-functional stakeholders to align strategy, plans, and execution.
5. Develop and support sales enablement materials that help commercial teams effectively communicate the value of the products.
6. Use insights and performance data to refine strategy and improve impact.
7. Support launch readiness across markets, including messaging, materials, training, and sales support tools.
8. Ensure effective and compliant execution in collaboration with internal partners.
Minimum Qualifications
9. Bachelor’s degree.
10. Minimum of 7+ years of experience in marketing roles, including experience in both local and regional or global roles, with at least 3 years in international or multi-country responsibilities.
11. Strong background in consumer marketing, with experience building brands across multiple international markets.
12. Proven experience in direct-to-consumer marketing, digital and omnichannel campaigns, and consumer education.
13. Experience developing marketing strategies and communications for healthcare professionals (HCPs) in regulated healthcare environments.
14. Experience supporting international product launches.
15. Ability to work effectively in a matrix organization and across cultures.
16. Strong communication skills and sound judgment.
17. Fluent in English.
18. Willingness to travel internationally (approximately 40–50%).
Preferred Qualifications
19. Experience in diagnostics, medical devices, or consumer healthcare.
20. Exposure to screening, preventive health, or oncology.
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