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International digital media specialist

Saint-Imier
Compagnie des Montres Longines Francillon SA
Inserat online seit: Veröffentlicht vor 21 Std.
Beschreibung

International Digital Media Specialist The companyLongines - famous for the elegance of its timepieces - is a member of the Swatch Group Ltd, the world's leading manufacturer of horological products. Based in Saint-Imier, Switzerland since 1832, Longines watchmakers enjoy an expertise steeped in tradition, elegance and performance. With generations of experience as Official Timekeeper of World Championships and as a partner of international sports federations, Longines has created lasting and durable links to the world of sport. Job description We are looking for an International Digital Media Specialist for our Marketing Department.Role OverviewAs International Digital Media Specialist, you will be responsible for developing and executing digital media plans aimed at enhancing Longines' brand visibility and reaching target audiences effectively.Working collaboratively with cross-functional teams, you will plan global media campaigns that align with the brand's marketing objectives.The role requires a strategic and innovative planner with a deep understanding of digital trends, and an ability to ensure that marketing campaigns always benefit from the best media mix.In this role, your main tasks will be to :o Develop international media strategies in line with brand objectives and market trendso Plan, execute and monitor digital media campaigns across digital platforms (social media, display advertising, CTV)o Coordinate with internal teams and markets on the visual planning of global digital media campaignso Track, monitor and optimise media campaign performance against KPIs, evaluate results, and adjust strategy and budgets accordinglyo Produce bi-weekly, monthly, and quarterly reports and make strategic recommendations accordinglyo Collaborate with Longines' international teams to coordinate global and local media campaignso Collaborate and coordinate with the marketing teams on the creation of advertising copy and the development of digital assets to ensure consistent and impactful messagingo Manage relationships with agencies and third-party vendors who support Longines' paid marketing effortso Conduct market research and audience analysis to inform media planning decisionso Stay on top of the latest industry trends, emerging media channels and best practices Profile 2+ years of experience in digital media planningProven track record of successful media campaigns for luxury or prestige brandsExcellent analytical skills and the ability to interpret complex data with a good understanding of KPIs and metricsStrong negotiation and communication skillsCreative thinker with the ability to develop innovative media solutionsProficiency in media planning tools and softwareProven experience on Meta Business Manager, Google Ads, Google Analytics, Display & Video 360Experience in managing paid media budgets on a global levelExtensive knowledge and understanding of technology and digital trendsTeam player able to thrive in a fast-paced environment with multiple projects and quick turnaroundsProfessional requirements Team playerAutonomous and flexibleOrganized and able to manage prioritiesConscientious and have good resistance to stressCustomer-oriented Languages You have a perfect command of French and English, both spoken and writtenKnowledge of German is an asset Company address St-Imier Contact Raphaël Spanojid48b45e4ade jit0731ade

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