We are seeking a strategic leader to spearhead our digital transformation.
Key Responsibilities:
* Lead the development and implementation of digital channels, aligning with business objectives.
* Oversee campaign performance across paid media, social media, affiliates, and SEO to drive adds and maximize ROI.
* Validate daily deliverables from Agencies to ensure cost-effectiveness and strategic alignment.
Team Onboarding and Development:
* Recruit and onboard an in-house team, comprising:
* Social Media Manager
* Content Creator
* Paid Media Manager
* SEO Specialist
* Affiliates Specialist
* Develop role-specific KPIs and equip the team to take over operational responsibilities from external Agencies.
Customer Journey Optimization:
* Evaluate and optimize the company website customer journey to enhance user experience and increase conversions.
* Benchmark against market competitors and implement best practices to improve digital touchpoints.
Agency Monitoring and Evaluation:
* Monitor and validate Agency performance, ensuring daily activities meet business goals and deliver value for spend.
* Benchmark Agency commercial terms and services against other leading digital Agencies in the telecom sector.
* Provide actionable recommendations based on thorough evaluation of alternative Agencies.
Performance Measurement & Reporting:
* Regularly analyze and report on digital acquisition performance metrics, including ROI and adds.
* Identify areas for improvement and implement strategies to optimize campaign outcomes.
* Ensure timely resolution of all identified challenges impacting performance.
Stakeholder Collaboration:
* Work closely with internal stakeholders to address issues promptly and align digital initiatives with broader business objectives.
* Act as a key liaison between the company and Agency to ensure seamless communication and execution of strategies.
Qualifications:
* Demonstrated expertise in digital acquisition and sales within telecom or related industries.
* Proven ability to recruit, onboard, and manage high-performing digital teams.
* Experience optimizing website user experiences and conversion rates.
* Strong analytical and problem-solving skills for evaluating Agency performance and spend.
* Excellent communication and leadership skills for managing stakeholders and cross-functional teams.
* Familiarity with digital marketing tools (e.g., Google Ads, Facebook Ads, SEO platforms, affiliate networks).
* Results-oriented with a focus on measurable outcomes.
* Detail-driven with excellent organizational skills.
* Strategic thinker with the ability to execute operational plans effectively.
* Team builder and collaborator with strong interpersonal skills.