PpTomplay is a leading innovator in the digital music industry, offering interactive sheet music for musicians of all levels. With a mission to transform the way people learn and enjoy playing music, we combine technology with creativity to deliver exceptional user experiences. /p pThe Tomplay app is used by more than 2M musicians in 157 countries. The company has entered into distribution partnerships with Yamaha and Kawai, the world's largest instrument manufacturers, as well as key licensing agreements with dozens of publishers, positioning Tomplay's platform as the leader in interactive music learning. /p h3Tasks /h3 pTomplay is seeking a highly skilled and performance-driven Digital Acquisition Specialist to drive user acquisition growth through SEA/Paid media, influencer marketing, SEO, ASO, and other relevant channels. /p pYour mission will be to leverage these channels to develop and execute global acquisition campaigns which maximise ROAS, and drive Tomplay’s overall acquisition performance. /p pYour responsibilities include: /p h3Paid Acquisition /h3 ul liDevelop, execute, and manage data-driven, conversion-focused paid advertising campaigns across platforms — particularly Meta, Apple Search Ads, and other relevant networks — with strong focus on measurement, attribution, and continuous optimization. /li liProduce, edit, and deliver high-quality ad creatives (videos, images and formats) ensuring they meet the highest quality standards and align with brand guidelines. The creatives will be adapted to Tomplay’s diverse target groups and cover all main personas and expectations around learning/practicing/performing music at different skill levels and for various instruments. /li liLeverage cost-efficient solutions such as creators, user-generated content (UGC), and AI tools to generate high-performing, qualitative creatives for acquisition campaigns, continuously testing and optimising them. /li liManage the advertising budget effectively, leveraging data, measurement, and attribution insights to optimise spend, maximise ROI, and drive overall performance outcomes. /li liOversee the localisation of all ads into 10+ languages, ensuring cultural relevance and high-quality translations for international markets. /li /ul h3Influencer Outreach /h3 ul liIdentify, onboard, and manage influencers, content creators, and online educators to drive user acquisition and revenue growth. /li liBuild long-term partnerships with key influencers, teachers, and communities (e.g., online music schools, instrument instructors, niche learning networks). /li liTrack and analyse influencer and community campaigns performance to optimise for conversion and ROI. /li /ul h3SEO/ASO-Driven Acquisition /h3 ul liResearch keywords and topics to identify growth opportunities and craft SEO-optimized, audience-relevant content that drives organic acquisition across Tomplay’s website, YouTube, and generative AI (ChatGPT etc.) platforms. /li liMonitor and analyse performance using tools such as Google Search Console, Ahrefs, and Google Analytics, providing insights with bactionable improvement plans /b to enhance rankings and traffic quality. /li liDevelop and implement ASO (App Store Optimization) strategies to enhance visibility and conversion on the App Store and Google Play, including keyword optimization, creative testing, and metadata updates. /li /ul h3Requirements /h3 ul liExtensive experience in managing performance-driven ad campaigns across Meta, Apple Search Ads, and Google Ads with a proven track record in ROAS optimization and in running and optimising successful acquisition and remarketing campaigns. /li liYou play a music instrument and can read music notation - this is essential to understand musician’s needs, create relevant ad content and address users preferences effectively. /li liAbility to produce and edit ad creatives and copies (texts, videos and images) independently, with strong attention to detail and brand consistency. Familiarity with creators/UGC and AI tools to produce high-quality, cost-efficient creatives is a strong plus. /li liExperience in SEO, including keyword research, content strategy, and performance tracking. /li liProficiency in analytics tools such as Google Analytics, Google Search Console, Looker, Ahrefs or similar. /li liFluency in English is required; knowledge of additional languages is highly desirable. /li liExcellent communication skills in English, both written and verbal. /li /ul h3Benefits /h3 ul liRemote, full-time position with opportunities for professional growth within the company. /li liA bdynamic and collaborative environment /b in a fast-growing company where you’ll have a real impact from day one. /li liThe opportunity to help millions of musicians worldwide learn, practice, and perform music better every day. /li /ul /p #J-18808-Ljbffr