MARKETING MANAGER – TRAVEL RETAIL
Location: Geneva
Join Coty as Marketing Manager Travel Retail Europe to shape iconic beauty brands across Europe.
RESPONSIBILITIES
As our Marketing Manager Travel Retail Europe, you are responsible for strategy, activation, and performance.
You will lead the marketing and trade marketing strategy for a portfolio of make-up and fragrance brands in Travel Retail Europe, ensuring flawless execution from planning to in-store activation. You will drive brand productivity, optimize assortments, and create impactful animations to maximize sell-out and consumer engagement.
Your main focus :
1. Define and execute brand strategy aligned with global guidelines and adapted to Travel Retail Europe.
2. Build and deploy trade marketing plans including animations, GWPs, and retailer partnerships within budget.
3. Manage portfolio performance by analyzing sell-in/sell-out data, assortment, and productivity per door.
4. Coordinate innovation launches for make-up and fragrances, ensuring timely approvals and execution.
5. Collaborate cross-functionally with Commercial, VM, Supply, and Global Brand teams to deliver excellence
Working for Coty means celebrating the diversity of beauty. We build brands to inspire and enable our consumers to experience the confidence and joy of expressing their beauty, their way. We aim to be gamechangers in the beauty industry, winning the hearts and minds of consumers around the world.
You will report to a Senior Marketing Manager and you will work closely with Commercial, Visual Merchandising, Supply Chain, Finance, and Global Brand teams in New York. All your colleagues are passionate, collaborative, and results-driven. Working in the team feels dynamic and entrepreneurial.
To use the words of a team member:
“Every day is different – we innovate, collaborate, and make things happen together.”
YOU ARE A COTY FIT
You like to create impactful marketing strategies and bring them to life in-store. As an experienced Marketing Manager, you combine strategic thinking with flawless execution and thrive in a fast-paced, international environment. Other than that, you:
6. Hold a master’s degree in marketing, Management, or related field
7. Have 3+ years of Trade Marketing experience in Beauty/Luxury or FMCG
8. Bring proven expertise in 2 axis : Make Up / Color Cosmetics and Fragrances (mandatory) and ideally Travel Retail
9. Possess strong analytical and organizational skills, with attention to detail
10. Are fluent in English; French or other languages are a plus
OUR BENEFITS
As our Marketing Manager Travel Retail Europe, some of the benefits you will receive are:
11. Real career opportunities, locally and internationally
12. Company e-shop: discount on a wide selection of products
13. Omni working policy relating to remote working
14. Holidays: 25 days per calendar year + 3 floating days offered by the company
RECRUITMENT PROCESS
15. If selected, our recruiter will contact you
16. A telephone/online introductory meeting follows
17. A first in-person interview
18. A second interview
19. You will receive a proposal with the terms of employment
ABOUT COTY
Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!
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