Develop an annual product marketing plan and execute to effectively market Edwards products to various stakeholders, including Edwards internal teams, clinicians and hospital administrators.How you’ll make an impact:Develop comprehensive marketing plans including strategies and tactics in case of major product launchesLead the execution of product launches in collaboration with regional partners as appropriate including stakeholders readiness (e.g., training on product, messaging, and competition)Build relationships with key opinion leaders (KOL) to help inform product communication and understand current market environment and competitionDevelop product marketing campaigns and messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirementsDevelop product materials and programs that support product differentiation and commercialization strategiesLead major projects to enhance Edwards' congress presenceDrive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross‑functional stakeholdersDevelop the clinical story that supports the regional value proposition for Edwards' productsManage budgets related to product line, campaigns and projectsAnalyze clinical and market data to assess regional impact of activitiesOther incidental dutiesWhat you’ll need:Bachelor's Degree 7 years years experience of work experience Requiredor Master's Degree or equivalent 5 years years experience of related experience working in sales, marketing, or healthcare industry RequiredWhat else do we look for:Proven successful project management skillsProven expertise in Microsoft Office SuiteExcellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectivesExtensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standardsExtensive understanding of related aspects of marketing concepts and principlesExtensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in‑depth understanding of commercial goals behind researchAbility to forecast product lines for short‑term and long‑term accuracy based on market development, sales trends, competition and changing market dynamics.Ability to assess and understand market share, pricing, ASPs, competitive dynamicsPossess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networksStrict attention to detailAbility to interact professionally with all organizational levels and proactively elevate issues to appropriate levels of management in the organizationAbility to manage competing priorities in a fast‑paced environmentAbility to represent leadership on sections of projects within a specific area working closely with cross‑functional team, marketing peers and leaders and managing needs and messaging to upper managementAbility to maintain a strong relationship with the regional sales team, clinical specialists, governmental affairs, clinical economics and training to ensure effective and optimal integration of effortsAdhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/controlEdwards Lifesciences is the leading global structural heart innovation company, driven by a passion to improve patient lives. Through breakthrough technologies, world‑class evidence and partnerships with clinicians and healthcare stakeholders, our employees are inspired by our patient‑focused culture to deliver life‑changing innovations to those who need them most.
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