Why Work at Lenovo
Description and Requirements
Lenovo is looking to add talent to our growing Global Media COE (Center of Excellence). We offer an environment that is challenging, fast-paced and continuously evolving in pursuit of our goals. We collaborate with global, geo and country marketers, other functional COEs and our creative and media agencies to develop global strategies to be activated in our priority markets and beyond.
The B2B Strategy Manager will be responsible for developing comprehensive brand-building campaign strategies across all relevant paid media channels, including video, social, OOH, audio and emerging media. You will work closely with agency partners and cross-functional teams to understand business goals and objectives, evolve target audience insights, and develop data-driven media strategies that deliver on KPIs. This Global role will involve harnessing insights across our key markets and building strategies and toolkits that set our markets up for success.
The ideal candidate is a sophisticated and well-rounded strategist, analyst and thought leader with significant full journey, account-based marketing experience; someone who is effective in planning for short-term and long-term success, who is proactive, curious, creative, thorough, extremely detail-oriented, collaborative, flexible, and fast. If you are an F1 or FIFA fan, that is a bonus for our Media COE and for you!
Responsibilities:
Coordinate with our Insights COE (Center of Excellence) to be deeply knowledgeable around our target audience segments and customer decision journeys to guide channel recommendations
Work with our global agencies to develop the Global Strategic Frameworks for our major global campaigns – targeting small, medium and large enterprises - and present them to the markets
Collaborate with major media publishers/platforms and data providers to develop more innovative, differentiating and impactful ways to engage our audiences
Stay close to in-geo Media COE team members to ensure that locally developed media plans are aligned with global strategies and that local learnings are considered and shared across markets
Inform our global learning agenda and support Global Media COE analysts in developing tests and encouraging markets to wage them
Educate and increase understanding of media principles, strategies, trends and measurement across the marketing organization
Review and enhance media briefs from Global Marketers and facilitate agency briefings
Collaborate with cross-functional teams (e.g., Operations, Insights, Creative) to ensure that our media, creative, audience and data strategies are aligned and cohesive
Maintain relationships with external agency partners, media networks, and social media platforms
Support creative and content development needed to execute the media strategy
Collaborate with Global Media COE analysts to understand campaign performance data, identify insights, and make data-driven recommendations to optimize strategies
Stay up to date with industry trends and best practices in digital media, advertising and technology
Help key stakeholders to vet potential partners related to marketing content generation, measurement, optimization and technology
Identify opportunities to improve team efficiency and effectiveness related to the process of building global strategic frameworks
Basic Qualifications:
Bachelor's or Master's degree in Marketing, Advertising, Communications, or a related field.
8+ years of experience in digital media strategy, planning, and buying
Strong leadership with experience managing media planners, buyers, and analysts
Experienced strategist for large-scale B2B marketing campaigns with KPI forecasting
Experience developing and managing account-based marketing strategies
Expert in all B2B marketing touchpoints and major media platforms
Well connected with global B2B data and insight suppliers
Experience working within a very large, fast-moving organization with many internal and external stakeholders is a bonus
Excellent communication, presentation, and stakeholder management skills
Exceptional analytical, problem solving, critical thinking and data visualization skills
Strong project management with the ability to manage budgets, resources, and timelines effectively across many projects simultaneously
Methods & tools:
Media data sources and planning tools; e.g., GWI, IPSOS, MRI, Nielsen, Kantar
Media buying platforms; e.g., Google Ads, Facebook Ads Manager, The Trade Desk, LinkedIn
B2B data providers; e.g., Bombora, D&B, Foundry, Spiceworks, Madison Logic
Media metrics across a full array of channels and tactics
Ad tech: ad serving, DSPs/SSPs, CDPs, Adobe Audience Manager, social media analytics, etc.
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