Your responsibilities
:
1. Build, lead and inspire a high performing in house creative studio covering brand design, copy, video, social, experiential and content operations
2. Build and manage a high-performance10+ FTE team plus an extensive global freelance network
3. Own global brand guardianship: evolve and protect the Art Basel master brand and its regional and product architectures, ensuring excellence, consistency and impact across all fairs, initiatives and partnerships
4. Lead the end to end creative and content process for Art Basel fairs, new products, digital platforms and brand partnerships, from briefing and concepting through production, trafficking and measurement.
5. Oversee all creative production (film, digital, social, editorial, experiential, OOH, print, on site environments and signage), including vendor strategy, roster management and quality control across agencies and freelancers
6. Partner closely with Fairs and Product teams to translate business and audience objectives into integrated creative and content programs that drive visitation, engagement, lead generation and revenue
7. Collaborate with Art Basel Communications and Digital teams to align storytelling, channel strategies and paid/owned/earned media, ensuring joined up narratives and optimized distribution
8. Develop and scale content monetization opportunities in partnership with Commercial Strategy and Partnerships, including sponsored content, brand collaborations, and new digital products
9. Define and track KPIs for brand health, campaign performance and content ROI, using insights to refine strategy and champion a culture of test and learn and creative innovation
10. Represent the creative, brand and content function at senior level, influencing executive decision making and championing Art Basel’s distinctive voice across all internal and external platforms
Your profile:
11. Minimum 15 years’ experience in senior creative, brand and content leadership roles, with current or recent experience as an in house creative lead or ECD level agency or client side leader at a major brand or platform
12. Proven track record in execution excellence across integrated campaigns for large scale, globally recognised brands in and outside the art sector (e.g. lifestyle, luxury, media, technology, or consumer platforms)
13. Exceptional creative executor with a strong portfolio spanning film, digital, social, experiential and editorial content that drives both brand equity and commercial outcome
14. Demonstrated success building and scaling in house studios, managing agencies and complex creative ecosystems, and navigating matrixed global organisation
15. Deep understanding of content monetization models (sponsorship, branded content, partnerships, subscriptions, digital products) and experience developing revenue generating storytelling formats
16. Seniority level
Not Applicable
17. Employment type
Full-time
18. Job function
Marketing
19. Industries
Artists and Writers and Events Services
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