* Lead a global marketing automation transition →Dynamics
* On‑site Geneva role- English>=C1
About Our Client
A global B2B organisation undergoing a major marketing automation upgrade. The role sits at the crossroads of Digital Marketing, Commercial and IT/CRM, supporting the rollout of new journeys, data governance and performance analytics across regions reporting to Head of Digital.
Job Description
* Lead the end‑to‑end execution and optimisation of automated marketing campaigns, ensuring alignment with business objectives and maximising performance across digital channels.
* Drive the adoption and evolution of marketing automation platforms, supporting the transition to Microsoft Customer Insights (Journeys) and ensuring seamless continuity from legacy systems such as Sales Force.
* Design and manage campaign workflows, including advanced audience segmentation, journey orchestration, scheduling, quality assurance and deployment.
* Monitor, analyse and optimise campaign performance, translating KPIs (e.g., open rates, click‑through rates, conversions) into actionable insights that improve engagement and drive measurable business outcomes.
* Ensure high standards of data quality and governance, enabling accurate targeting, personalisation and compliance with regulatory and privacy requirements.
* Collaborate cross‑functionally with Marketing, Commercial, Data and Technology teams to align on campaign strategy, execution timelines and performance goals.
* Continuously identify and implement opportunities to enhance automation, streamline processes and improve overall campaign effectiveness and efficiency.
* Leverage advanced data analysis skills (including Excel) to manipulate, validate and interpret large datasets in support of campaign execution and optimisation.
* Ensure all marketing activities comply with data privacy and consent regulations, applying tools such as OneTrust where relevant.
The Successful Applicant
* Proven experience in marketing automation and email marketing, with hands‑on expertise in platforms such as Microsoft Customer Insights, Salesforce Marketing Cloud, Campaign Monitor, or similar tools.
* Strong analytical mindset with demonstrated ability to interpret campaign performance data, generate insights and translate them into optimisation actions that drive measurable results.
* Advanced proficiency in Excel, including data manipulation, complex formulas, pivot tables, and validation of large datasets.
* Solid understanding of customer data management, segmentation strategies, and audience targeting within a data‑driven marketing environment.
* Experience in campaign lifecycle management, including workflow design, QA processes, testing and deployment across multiple channels.
* Good working knowledge of HTML/CSS for email creation, editing and troubleshooting.
* Familiarity with data privacy and compliance frameworks (e.g., GDPR) and consent management tools such as OneTrust.
* Strong project management and organisational skills, with the ability to manage multiple campaigns, stakeholders and deadlines in a fast‑paced environment.
* Excellent communication and stakeholder management skills, collaborating effectively across cross‑functional teams (Marketing, Commercial, Data, IT).
* Experience supporting or leading marketing technology transformations or platform migrations is a strong advantage.
* Proactive, solution‑oriented mindset with a focus on continuous improvement, automation and operational efficiency.
* Fluent in English (written and spoken); additional languages are a plus in a global business environment.
What's on Offer
* Unique opportunity to roll out a global transition and interact with multiple stakeholders across functions and regions.
* End‑to‑end ownership from legacy continuity to journey build, analytics and enablement.
* On‑site Geneva (5 days in the office) environment with strong cross‑functional exposure.
Application Process
1. Application: Please apply exclusively via the Michael Page website (no email or LinkedIn applications).
2. Interview with Michael Page.
3. Face‑to‑face interview (client): Conversation with key stakeholders might include a Business case.
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