Altra Running is looking for an exceptional Manager, GTM & Marketplace Strategy to join our team based in Stabio, Switzerland.
Let’s Talk about the Role
As Manager, GTM & Marketplace Strategy for Altra Running, you will play a critical role in driving seasonal execution through an integrated Go‑To‑Market process and defining a clear and disciplined Marketplace Strategy across EMEA.
Partnering closely with the General Manager EMEA & APAC and regional cross‑functional leaders, you will plan, execute and assess initiatives that drive revenue growth and profitability while protecting brand equity, marketplace integrity and consumer experience.
You will work in close collaboration with the Global GTM Director based in Denver, ensuring full alignment between regional execution and global GTM strategy, marketplace governance and brand priorities.
Acting as the guardian of GTM milestones and marketplace governance, you will orchestrate preparation, execution and performance tracking across Digital Marketplaces, Wholesale and DTC, delivering key insights and recommended actions to Altra Running stakeholders.
How You Will Make a Difference
You will make an impact through the following key areas:
Marketplace Strategy & Protection
Define and drive a clear Marketplace Strategy aligned with Altra Running’s brand positioning and long‑term growth ambitions.
Ensure robust marketplace protection, including:
Assortment control and brand representation
Price architecture, channel discipline and segmentation enforcement
Compliance with contractual, legal and financial frameworks
Partner closely with Finance and Legal teams to manage marketplace models, contracts, margins and risk exposure.
GTM Process & Operations
Partner with E‑commerce, Merchandising, Marketing and Area Management tea