Global Communication Specialist
Shape the voice of a global brand, trusted by dental professionals worldwide. At this company, Swiss precision meets innovation.
We have been designing and manufacturing high-end dental instruments and solutions for over 65 years. Our products empower practitioners around the world as we continue to expand our international presence.
* Manage marketing and communication projects: Coordinate the design, execution, and dissemination of projects in collaboration with internal teams, subsidiaries, and other service providers.
* Create clinical and marketing content: In collaboration with product managers, sales teams, and practitioners, write compelling messages highlighting unique strengths and clinical advantages.
* Act as a liaison with global markets: Serve as the primary contact for sharing information, materials, and brand guidelines to maintain a cohesive global presence.
* Cultivate relationships with key stakeholders: Gather feedback from dentists and subsidiaries (visits, conferences, interviews, KOLs) to inform communication projects and co-create joint initiatives.
* Produce and adapt communication materials: Develop and refine various materials (flyers, PowerPoint presentations, videos) to ensure consistency across all channels.
* Deploy strategic marketing actions: Design and implement digital and physical campaigns to raise awareness, enhance visibility, and generate leads among practitioners.
* Assist in social media management: Create engaging posts aligned with the brand's visual identity, tailored to the specifics of each platform (LinkedIn, Instagram, Facebook), and foster interaction with audiences.
* Oversee digital advertising campaigns: Manage the creation, targeting, monitoring, and optimization of campaigns (Google Ads, Meta Ads).
* Contribute to event coordination and management: Assist in overseeing exhibition projects in collaboration with the marketing team, contractors, and sales forces, while ensuring effective communication.
* Analyze performance and optimize results: Measure outcomes through key performance indicators (KPIs), prepare engagement reports, and propose adjustments to maximize campaign effectiveness.
Maintain uniformity of messages and aesthetics across all materials and channels, reinforcing the brand's image.