Location : Rue des Sors 3, 2074 Marin, Switzerland (Neuchatel)
The Product Marketing Manager own the strategic and tactical marketing responsibilities for RFID semiconductor products. This includes defining product positioning, driving go-to-market strategies, managing product lifecycles, and enabling the sales team. The person has a deep understanding of the RFID ecosystem—tag to reader to software and system — and can articulate a value proposition to customers and internal stakeholders with precision.
The performance will be measured on the ability to drive RFID product revenue growth, successfully launch new products, increase market share, and position the company as a leader in key RFID application segments.
Key Responsibilities Conduct rigorous market and competitor analysis; provide actionable intelligence to the business unit
Define and communicate the value proposition, target markets, customer personas, and competitive differentiation for RFID products
Identify growth opportunities in established and emerging RFID markets (e.g., supply chain, retail, healthcare, automotive)
Product Lifecycle Management and Product Support Package Lead product definition in collaboration with BU and Sales, ensuring alignment to market needs and customer demands
Own product roadmap input, feature prioritization, pricing strategies, and end-of-life plans
Define and drive availability of the Product Support Package, including technical documentation, marcom collateral, NPI plan, etc.
Go-to-Market Execution Build product launch plans and manage cross-functional execution (sales, applications engineering, operations)
Create marketing collateral—presentations, datasheets, white papers, and case studies – and lead the Marketing communications effort with the Sales and MarCom teams
Define and track KPIs for product launches, adoption rates, and revenue performance
Sales Enablement and Ecosystem Engagement Train global sales teams and distributors on RFID product value propositions and competitive positioning
Support key customer engagements alongside the sales team, including technical presentations and proposal support
Support engagement with top customers, partners, and system integrators to gather feedback and inform product strategy
Represent the company at industry events, webinars, and tradeshows as an RFID subject matter expert
Profile Autonomous and resourceful, with a “getting things done” attitude
Master degree in Electrical Engineering, Computer Engineering, or related technical field
5+ years of experience in product marketing, technical marketing, or product management within the semiconductor industry
Hands-on experience with RFID technologies (tags, readers, protocols like EPC Gen2, NFC, etc.)
Strong understanding of semiconductor development cycles and B2B sales processes
Ability to simplify complex technical concepts into compelling customer messaging
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