The company
At Swatch, we thrive on surprise. Whether it''s with our collections, action sports or artistic collaborations, we don''t stay inside the box. We''re here to shake things up with our striking designs, which always reflect the zeitgeist but never fail to catch the eye. That''s what we do best, and that''s what we''ve done since
Our team is a collective of passionate people, headquartered in Switzerland and present worldwide. We are visionaries and revolutionaries unwaveringly true to ourselves and unafraid to do things differently. Together, we are here to make the world a little more colorful and exciting by embracing newness and boldness. You might even say that we''re more than just a watch company.
Are you one of us? Join our team.
To reinforce the Swiss market marketing team at Swatch Headquarters in Biel/Bienne, Switzerland, we are currently searching for a:
PR & SOCIAL MEDIA PROJECT LEADER 100%
To strengthen our marketing team in Switzerland, we are looking for a communicative, organizationally strong and creative personality as a PR & Social Media project leader who is passionate about bringing our brand and product message to Switzerland. You will be responsible for media, press and influencer relations as well as expanding our brand presence in the media and digital world by developing appropriate strategies and thought leadership on best practices and next generation digital trends.
Job description
Main responsibilities will include:
1. Responsible for the PR strategy for Switzerland, taking into account the global PR strategy
2. Building and maintaining strong relationships with Swiss media (print, online, TV, radio)
3. From PR send outs to press visits and events informing the Swiss media landscape about the latest product launches in the most creative way
4. Handle media requests and organize Interviews with Spokesperson at Swatch HQ
5. Invite and accompany Swiss journalists during international PR events
6. Steer the content strategy, planning and execution of the Social Media ecosystem. Driving brand awareness, engagement and conversions through effective social media and influencer marketing caigns.
7. Build, steer and execute the national Influencer strategy to increase brand awareness, commercial growth & brand equity.
8. Creation of inspiring, brand appropriate content using launches, events, activations and the daily momentum
9. Securing our brand voice, tone, and visual representation across channels, ensuring content is cohesive and on brand.
10. Active collaboration with different departments within Swatch Switzerland and Swatch International to ensure consistency in communication and knowledge sharing.
11. Monitoring performance results, analyzing data on a weekly & monthly base
12. Manage budgets and report on busines