Overview
We are seeking a commercially driven and strategically minded Strategic Marketing Manager to join our team in Meyrin. This role demands clear leadership in developing and executing global and regional segment strategies, driving cross-functional alignment, and delivering customer‑centric value in fast‑paced markets. The ideal candidate brings a proven business and commercial background, ideally paired with technical expertise or industry experience in areas like Electronics, Consumer, Medical or Industrial applications.
Responsibilities
* Lead the development and execution of global and regional segment and action plans: Define where and how to play across key markets
* Drive cross‑functional collaboration with Commercial, Technology & Innovation (T&I), Business Line (BL), and Marcom teams to ensure strategic alignment and flawless execution
* Set and own segment‑specific targets and key milestones, ensuring measurable impact and accountability
* Shape technology roadmaps in close partnership with T&I to support innovation and long‑term growth
* Define and implement value pricing strategies in alignment with Business Line leadership
* Lead marketing communications planning with our Marcom team to strengthen customer experience positioning and brand visibility
* Champion new ways of working, fostering internal collaboration and building strategic partnerships along the value chain
Required Competencies
* Strategic Planning and Managing work: Demonstrated ability to lead strategic planning and drive execution across global and regional teams
* Business & Commercial Acumen: Proven experience in strategic marketing, business development, or commercial roles, ideally within electronics or consumer goods sectors
* Collaboration: Builds collaborative relationships, communicates effectively, and drives team engagement
* Strategic Mindset: Demonstrates strong business acumen with a global and forward‑thinking approach
* Driving for Results: Setting high goals for personal and group accomplishment, considering impact to bottom line and using measurement methods to monitor progress towards goals
* Innovation: Creating an environment that inspires people to generate novel solutions with measurable value for existing and potential customers
Qualifications
* Master’s degree in Business, Marketing or related field; MBA or advanced technical degree preferred
* Industry Expertise: Additional technical or engineering background in Engineering Plastics or related materials is a strong advantage
* Minimum 5 years of experience in strategic marketing or commercial roles, preferably in Electronics, Industrial, Medical or Consumer applications
* Strong analytical and strategic thinking skills with a track record of successful cross‑functional collaboration
Celanese is a global leader in chemistry, producing specialty material solutions used across most major industries and consumer applications. Our businesses use our chemistry, technology and commercial expertise to create value for our customers, employees and shareholders. We support sustainability by responsibly managing the materials we create and growing our portfolio of sustainable products to meet customer and societal demand. We strive to make a positive impact in our communities and to foster inclusivity across our teams. Celanese Corporation employs more than 11,000 employees worldwide with 2024 net sales of $10.3 billion.
Celanese ist ein weltweit führendes Chemieunternehmen, das Spezialmaterialien herstellt, die in den meisten wichtigen Industriezweigen und Verbraucheranwendungen eingesetzt werden. In unseren Geschäftsbereichen setzen wir unser chemisches, technologisches und kommerzielles Know‑how ein, um Werte für unsere Kunden, Mitarbeitenden und Aktionäre zu schaffen. Wir fördern die Nachhaltigkeit, indem wir verantwortungsvoll mit den von uns hergestellten Materialien umgehen und unser Portfolio an nachhaltigen Produkten erweitern, um den Anforderungen unserer Kunden und der Gesellschaft gerecht zu werden. Wir sind bestrebt, einen positiven Einfluss auf unsere Gemeinden auszuüben und die Integration in unseren Teams zu fördern. Die Celanese Corporation beschäftigt weltweit mehr als 11.000 Mitarbeiterinnen und Mitarbeiter und erzielte im Jahr 2024 einen Nettoumsatz von 10,3 Milliarden US-Dollar.
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