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Marketing & demand generation specialist

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Urban Connect AG
Inserat online seit: Veröffentlicht vor 4 Std.
Beschreibung

PstrongAbout Urban Connect /strong /p pAt Urban Connect, we're rethinking the way companies move. /p pWe build and operate a fully integrated mobility platform – from fully serviced shared corporate e-bikes and car fleets to our own smart parking and EV charging operating systems – all seamlessly connected through a single user application and admin portal. We work with some of Switzerland's largest companies and real estate operators, and we're growing fast. /p pWe have strong customer references, great case studies, and a product that speaks for itself – we're missing a dedicated marketing owner to scale our reach. That's where you come in. /p h2Tasks /h2 pstrongYour role /strong /p pWe're looking for a hands-on Marketing Demand Generation Manager who will take ownership of Urban Connect's lead generation and marketing function and scale it properly. We have existing content, white papers, testimonials, and past experience with lead generation – but no dedicated person driving it consistently. The commercial team has been growing largely through direct outreach and word of mouth. It's time to build the engine. /p pYour mission: make sure the right people know what we do, and turn that awareness into a steady pipeline of qualified leads for our sales team. /p pThis is not a role where you inherit a playbook. You write the playbook. You own the strategy and execute it yourself – from designing the campaign to writing the LinkedIn post to standing at the trade fair booth. /p pstrongYour tasks /strong /p ul liDesign and own Urban Connect’s lead generation strategy end-to-end: define target audiences, channels, messaging, and KPIs. /li liPlan and execute online presence and marketing campaigns: Media appearances, Website updates, LinkedIn, Google Ads, email marketing, SEO/content – whatever drives pipeline for B2B mobility and infrastructure. /li liCreate compelling marketing content: case studies, blog posts, product one-pagers, landing pages, newsletters, and social media posts. You write, design, and ship. /li liBuild and manage our marketing stack: outreach funnels and campaigns, CRM integration (HubSpot), analytics, and reporting. /li liWork closely with the commercial team to align marketing efforts with the sales pipeline, understand what messaging resonates, what the ICP is, and ensure leads are followed up effectively. /li liTrack and report on marketing performance: lead volume, cost per lead, channel effectiveness, and pipeline contribution. Use data to double down on what works. /li liBuild Urban Connect’s brand presence in the Swiss mobility ecosystem: position us as a thought leader through content, partnerships, and public appearances. /li /ul pstrongIn short: /strong you take ownership of existing processes, improve, build what's missing, and run the marketing engine. /p h2Requirements /h2 pstrongWhat you bring /strong /p ul liExperience in B2B marketing, demand generation, or growth marketing – ideally in a tech, SaaS, or mobility environment. /li liA track record of building and executing lead generation campaigns (online and offline) that actually produced a pipeline. /li liStrong content creation skills: you can write a compelling case study, design a clean one-pager, and craft a LinkedIn post that gets engagement. /li liExperience with marketing (automation) and CRM tools (HubSpot preferred). /li liComfortable with analytics: you set up tracking, measure results, and make decisions based on data. /li liEntrepreneurial mindset: you’re energised by building something from scratch, not maintaining an existing machine. /li liStrong communication skills and the ability to translate complex tech/mobility topics into clear, engaging messaging. /li liExcellent German and English skills, both written and spoken. /li /ul pstrongNice to have /strong /p ul liExperience in the mobility, real estate, or smart infrastructure space. /li liDesign skills (Canva, Figma, or similar) for creating marketing materials. /li liExperience with SEO and content marketing strategy. /li liExperience organising or representing a company at trade fairs and industry events. /li liSwiss German, French, and Italian language skills. /li /ul h2Benefits /h2 pstrongWhy Urban Connect? /strong /p ul liReal responsibility from day one – you own projects, not just tasks. /li liDirect collaboration with the Founders, COO, and the rest of the leadership team. /li liExposure to enterprise customers and large-scale projects. /li liMonthly mobility budget to spend on any transport mode, free access to shared e-bikes, and attractive internal rates for shared premium e-cars. /li liA modern office with plenty of space, outside terraces, barista-level coffee, and fresh fruits daily. /li liA dynamic environment where your work has visible, tangible impact. /li liAn ambitious andpragmatic team that's fun to work with. /li /ul pIf you’re excited about building a marketing function from the ground up in a fast-growing mobility company, we’d love to hear from you. /p pPlease submit your application directly via Join. /pbrpUrban Connect is a multi-modal carbon-neutral mobility platform for corporates that offers an ecosystem of low-emission, shared vehicles. The platform provides companies with premium vehicles such as e-scooters, e-bikes, e-cargo bikes, e-cars, and an access to the public transport – with everything bookable via one app. In addition, the platform offers a climate cockpit where fleets’ residual emissions are tracked and offset. It also allows simple integration of client’s existing vehicle fleets to optimize the fleet composition, usage, and neutralize emissions. In this context, the platform helps companies build an optimized, carbon-neutral, cost-effective mobility mix for their employees. /p

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