Audience Intelligence & Data Lead
New York, United States
Audience Intelligence & Data Lead
New York, United States 2 weeks ago 74 applicants
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Art Basel provided pay range
This range is provided by Art Basel. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$,.00/yr - $,.00/yr
Direct message the job poster from Art Basel
Julie Mackerer
Global Talent Acquisition Manager at MCH Group ❇️ *** #recruitment 📣 #baseljobs 📌 #liveenvents ✨ ***
Art Basel is a leading art world authority shaping the conversation across art, culture, and the global creative economy. Our mission is to provide high-value and high-engagement content and commentary to professionals, collectors, and expanding high-scale ‘art curious’ communities around the world. As we enter an ambitious new phase of brand and creative elevation, we are building a dynamic creative, brand and content platform operation designed to engage new audiences, amplify our brand reach and deliver best-in-class content excellence.
Art Basel is seeking an Audience Intelligence & Data Lead to lead the development of the data strategy and infrastructure that powers audience growth across our global platform. Reporting to the Global Head of Audience Growth & Intelligence, this role sits at the intersection of strategy, analytics, and technology, translating audience intelligence goals into scalable systems, reporting frameworks, and actionable insights that support Art Basel’s fairs and year-round initiatives. Working closely with Digital, Marketing, VIP, and Data teams, you will help shape the foundation for how Art Basel understands, segments, and engages its audiences — while supporting the development of the Art Basel Insights product.
Your Responsibilities:
Audience Strategy & Segmentation
1. Develop audience segmentation frameworks and collector lifecycle mapping
2. Design client journey frameworks for key audience groups
3. Partner with Marketing, VIP, and Digital teams to translate segmentation insights into engagement strategies
Data Infrastructure & Governance
4. Lead the development of reporting cycles, governance frameworks, and workflow integration across Marketing and VIP teams
5. Coordinate with Digital and Data teams on CRM migration initiatives, translating audience growth needs into technical specifications
6. Build and maintain BI dashboards and reporting tools that track collector engagement, VIP growth, and platform performance across the collector journey
7. Establish data quality standards and processes to ensure accurate and consistent audience intelligence
Analysis & Reporting
8. Analyze CRM, digital, and event data to track collector lifecycle value and identify high-potential audience segments
9. Support partnership development and sponsorship strategy through audience insights
10. Lead quarterly reporting against Art Basel’s strategic goals
11. Monitor cross-industry trends across luxury and cultural sectors to identify emerging collector audiences
Art Basel Insights Product Support
12. Lead cross-team execution of the global data roadmap supporting the Art Basel Insights product
13. Coordinate with external partners and vendors on data integration and product development timelines
14. Contribute to the design of reporting frameworks and data products for gallery partners and collectors
Cross-functional Leadership
15. Work with Fairs, Regions, and Marketing teams to ensure data collection and reporting processes operate effectively across all shows (Basel, Miami Beach, Hong Kong, Paris)
16. Manage timelines, budgets, and vendor relationships for data and technology initiatives
17. Lead requirements-gathering sessions and maintain project documentation
18. Drive internal adoption of new data practices and reporting systems
Your Profile:
19. 7+ years of experience in analytics, business intelligence, or data-focused product roles
20. Experience across art, fashion, or related industries is a plus
21. Experience developing audience segmentation, lifecycle frameworks, or behavioral models
22. Strong hands-on experience with SQL, Tableau or Looker, CRM reporting, and Excel modeling
23. Experience leading CRM implementations or data migration projects
24. Ability to translate business needs into technical requirements and collaborate effectively with engineering teams
25. Strong communication skills with experience presenting insights to senior leadership
26. Proven ability to lead complex cross-functional projects and manage external vendors
27. Interest and knowledge of art, culture, and the luxury sector
28. Seniority level
Mid-Senior level
29. Employment type
Full-time
30. Job function
Information Technology
31. Industries
Events Services
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