Responsibilities
Social Media Management
* Manage and develop the company’s social media presence across key platforms (LinkedIn, Instagram, YouTube, X/Twitter, TikTok), ensuring consistency with global brand guidelines and the local regulatory environment
* Coordinate the editorial calendar, ensuring alignment between published content, disease state priorities, corporate communications activities and business KPIs
* Develop and localize social media content adapted to Switzerland’s multilingual market, including approval coordination
* Sprinklr scheduling and posting, manage organic and dark post content
* Oversee relationships with social media and creative agencies, ensuring quality, coherence and timely delivery of content
* Monitor, track and report on social media KPIs; provide regular performance insights and optimisation recommendations to internal stakeholders
* Ensure all social media activities comply with Swiss pharmaceutical advertising regulations (HMG, AWN) and the company’s global ethics and compliance standards
* Collaborate with ASG team to ensure local campaigns align with hub‑level strategy and leverage shared assets and best practices
* Identify and propose innovative digital approaches to enhance user experience, including exploration of new technologies and third‑party partnerships
Cross functional and agency collaboration
* Collaborate across functions to ensure integrated and compliant execution of all digital activities
* Brief, manage and evaluate external creative and media agencies; ensure timely delivery within budget
* Liaise with international consumer media / social media and Corporate Affairs teams to cascade global strategies locally and contribute Swiss market insights to broader hub initiatives
Profile
* University degree in Marketing, Communication, Business Administration, Digital Media or related field
* Minimum 2 years of professional experience in social media management, using different platforms in a business context
* Demonstrated experience planning, implementing and optimizing social media and digital campaigns
* Genuine platform fluency: understanding of how organic and paid content work differently on each platform, how algorithms reward content, and what good looks like for a health or corporate brand
* Fluent in English, German and French (written and spoken)
* Experience in the Swiss or broader European pharmaceutical industry; familiarity with Swiss pharmaceutical regulations (HMG, AWV) is a strong asset
* Knowledge of programmatic advertising, SEO/SEM and paid social strategies
* Familiarity with agile project management methodologies and collaboration tools (MS Teams, SharePoint…)
* Ability to translate complex scientific or medical content into accessible, engaging digital formats
We are waiting for your application (resume, work certificate and diploma). We are hiring a Social Media Coordinator to join a global healthcare leader on a minimum 12‑month contract.
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