Key Responsibilities
* Market Insight and Strategy: Develop market-driven plans and incorporate customer insights to inform business decisions.
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* Offerings Development and Launch: Provide market input for R&D, facilitate new offerings, develop impactful launch plans, and support cross-modality solutions.
* Marketing Campaigns and Content: Develop and implement go-to-market strategies and targeted campaigns (online/offline) to generate demand and nurture communities, collaborating on content creation and optimization.
* Sales Enablement: Train sales teams on value propositions and new offerings, providing crucial customer presentations and collateral.
* Cross-Functional Collaboration: Act as a key strategic marketing partner within business platforms, encouraging strong internal relationships.
Required Skills and Qualifications
* Strategic Marketing Experience: Proven track record of developing and implementing market-led strategies, including market segmentation, competitive analysis, and go-to-market planning.
* Value Proposition Development: Proven experience in crafting compelling value propositions and translating them into clear, impactful messaging for various content and collateral.
* Marketing Campaigns: Skilled in developing and implementing targeted marketing campaigns, with an understanding of digital and traditional marketing mix to drive awareness and demand.
* Interpersonal and Communication Skills: Excellent interpersonal and communication skills with a track record of optimally partnering with sales, R&D, operations, and other collaborators.
Benefits
* Meaningful Work: Contribute to improving lives all around the world by developing innovative solutions in life sciences.
* Collaborative Environment: Join a dynamic team that values collaboration, creativity, and open communication.
* Professional Growth: Opportunities to develop new skills, take on new challenges, and advance your career in a rapidly evolving industry.
Equal Opportunity Employer
Lonza is committed to equal employment opportunity. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a qualified individual with disability, or any other characteristic protected by law.