Brand Experience Manager: Brand strategy / Brand Management / Project Management / Medical device / Google suite / English
Project
For our client based in Rotkreuz, we are looking for a Brand Experience Manager.
Background
We are passionate about transforming patients' lives, and we are bold in both decision and action - we believe that good business means a better world. That's why we come to work every single day. We commit ourselves to scientific rigor, unassailable ethics, and access to medical innovations for all. We do this today to build a better tomorrow. Roche is strongly committed to a diverse and inclusive workplace. We strive to build teams that represent a range of backgrounds, perspectives, and skills. Embracing diversity enables us to create a great place to work and to innovate for patients. You will be joining a diverse team of passionate brand experts who work with marketers, businesses and functions to drive a positive, consistent perception of Roche Diagnostics. You will partner with cross‑functional teams to lead the development and execution of strategies that deliver a cohesive brand experience across all customer touchpoints. You will oversee initiatives such as packaging, events and digital experiences to ensure brand guidelines are followed and continuity in brand identity is maintained across platforms. To be effective, you will also work in conjunction with the Brand Strategy and Creative Strategy teams to ensure that all brand‑related activities align with our Roche Diagnostics vision, values and positioning.
The Perfect Candidate possesses over six years of pertinent experience in brand management or marketing, coupled with a deep grasp of marketing principles, brand strategy, and customer journey mapping. Key requirements include over six years of relevant experience in brand management or marketing, a strong understanding of marketing and brand principles, proficiency in customer journey mapping, proven skills in project management and conflict resolution, and fluency in English. Prior experience within the medical device or diagnostics industry is preferred.
Tasks & Responsibilities
* Leads the execution of engaging brand experiences across channels and touchpoints
* Leads brand guideline development for sustainable packaging expansion and Accu-Chek packaging implementation
* Partners with Global Congresses & Events to deliver one brand experience for all global events
* Builds and maintains diagnostic products' brand presence on the Roche Diagnostics website
* Consults with cross‑functional teams to navigate Roche's complex ecosystem of product brands and deliver a cohesive experience across integrated initiatives
* Coordinates across marketing, customer experience & design, global businesses and operations to align brand experiences across functions
* Leverages customer feedback and insights to identify areas for brand experience improvement and recommend strategic adaptation of brand strategies as needed
* Collaborates with Group Communications, Dia Brand Strategy and Creative Strategy to deliver a meaningful and positive brand experience for our customers
* Contributes to a collaborative, growth‑oriented culture and encourages others to be champions for change
Must Haves
* University degree in Marketing/Communications or related field (Master's Degree preferred)
* Min. 6 years of relevant work experience in brand management, marketing and/or customer experience roles
* Strong understanding of marketing, brand principles and customer journey mapping
* Experience in medical device or diagnostics industry preferred
* Experience managing simultaneous complex projects with expansive stakeholder groupsStrong leadership, communication and collaboration skills, with the ability to work effectively across the organization
* Strong project management skills
* Experienced conflict resolution
* Proven, creative, strategic and critical thinking skills
* Adobe creative cloud suite, Google suite experience
* Fluent in English
Reference No.: 924691
Role: Brand Experience Manager
Industry: Pharma
Location: Rotkreuz
Workload: 100%
Start: March 1, 2026
Duration: Unlimited
If this position has piqued your interest, please send us your complete resume. For more information about our company, our positions, or our attractive payroll-only program: +41 41 760 77 01.
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