Senior Product ManagerTrafficGuard.aiAbout TrafficGuard.aiTrafficGuard.ai is a leading ad fraud prevention and marketing intelligence platform that helps businesses protect their digital advertising investments. We specialize in detecting and preventing invalid traffic across Google PPC, Performance Max (PMAX), and Affiliate Marketing channels, ensuring our clients maximize ROI and campaign performance.Position OverviewWe are seeking an exceptional Senior Product Manager to join our growing product team. This role reports directly to the Chief Product Officer and includes management of a Product Owner. The ideal candidate is a strong communicator who deeply understands the AdTech industry and can effectively articulate product vision and strategy to diverse stakeholders.This is a pivotal role that will drive our strategic evolution from fraud detection and prevention into optimization and performance enhancement solutions. You will expand our product offerings across multiple verticals, including e-commerce, retail, travel, gaming, and financial services, ensuring our Google PPC, PMAX, and Affiliate Marketing solutions deliver measurable performance improvements for our clients.This position requires someone who can take complete ownership of product planning, from MVP definition through launch execution, while maintaining tight alignment with our sales process. You will bridge technical and business perspectives, translating market needs into compelling product features that drive meaningful customer impact and revenue growth.Reporting StructureReports to: Chief Product OfficerDirect Report: Product OwnerKey ResponsibilitiesProduct Strategy & Evolution: Lead the strategic transition from fraud detection/prevention to optimization and performance enhancement solutions across Google PPC, PMAX, and Affiliate Marketing, expanding into multiple verticals including e-commerce, retail, travel, gaming, and financial servicesMVP Planning & Execution: Take complete ownership of MVP definition, planning, and launch execution. Identify core features, define success metrics, and create phased rollout strategies that balance speed-to-market with qualitySales Process Alignment: Maintain tight alignment with the sales team, providing product expertise during customer conversations, developing compelling demo narratives, and ensuring the product roadmap reflects market demands and revenue opportunitiesFeature Launch Excellence: Lead end-to-end product feature launches, articulating clear value propositions and go-to-market strategies that demonstrate measurable customer impact and business valueStakeholder Communication: Present product roadmaps, feature specifications, and success metrics to executive leadership, engineering teams, sales, and customers with clarity and confidenceMarket Intelligence: Maintain a deep understanding of the AdTechecosystem, competitive landscape, and emerging trends in ad fraud prevention, optimization technologies, Google advertising platforms, and affiliate networks across multiple industry verticalsTeam Leadership: Mentor and manage Product Owner, fostering professional growth and ensuring effective product delivery processesCustomer Discovery: Conduct customer interviews, analyze usage data, and synthesize insights to identify unmet needs and validate product hypotheses across different vertical marketsCross-functional Collaboration: Work closely with Engineering, Sales, Marketing, and Customer Success teams to ensure seamless product development and successful market adoptionSuccess Metrics: Define, track, and communicate KPIs for product performance, feature adoption, and customer satisfactionRequired Qualifications5+ years of product management experience AND 5+ years of AdTechindustry experience (experience can be concurrent)Proven track record of successfully planning and launching MVPs that have achieved product-market fit and measurable business impactDemonstrated ability to take complete ownership of product planning and maintain alignment with sales processes throughout the product lifecycleProven success launching B2B SaaS productsExceptional communication skills with demonstrated ability to present complex technical concepts to both technical and non-technical audiencesDeep understanding of the digital advertising ecosystem, including programmatic advertising, attribution models, and optimization strategiesExperience managing direct reports and fostering high-performing product teamsStrong analytical skills with the ability to synthesize data from multiple sources into actionable insightsData-driven decision-making approach with comfort using analytics platforms and product intelligence toolsTechnical Knowledge & SkillsGoogle Advertising Platforms: Expert-level knowledge of Google Ads, Google PPC campaigns, and Performance Max (PMAX) campaign structures, optimization strategies, and reporting capabilitiesAffiliate Marketing: Strong understanding of affiliate marketing ecosystems, tracking mechanisms, commission structures, Affiliate Management Platforms, and fraud prevention challengesAdtech KPIs & Metrics: Deep expertise working with critical advertising metrics including ROAS (Return on Ad Spend), CPC (Cost Per Click), CAC (Customer Acquisition Cost), CPA (Cost Per Acquisition), CTR (Click-Through Rate), CVR (Conversion Rate), LTV (Lifetime Value), CPM (Cost Per Mille), Quality Score, and Impression Share. Must be able to analyze, interpret, and infer how our platform is influencing those metrics for our customersProduct Analytics Tools: Required experience with Google Ads reporting. Bonus points for proficiency with Looker for data visualization and business intelligence. Also, for Fullstoryfor user behavior analysisAd Fraud & Invalid Traffic: Familiarity with click fraud, bot traffic, conversion fraud, and industry standards for traffic qualityAPI & Integrations: Understanding of REST APIs, webhooks, and common integration patterns for advertising platformsAgile Methodologies: Experience with Scrum, Kanban, or other agile frameworks; familiarity with Jira, Confluence, or similar toolsWhat Makes You Stand OutExperience building optimization and performance enhancement products that measurably improve advertising efficiency and ROITrack record of successfully expanding product offerings across multiple verticals (e-commerce, retail, travel, gaming, financial services)Experience building AI/ML-powered products or working with fraud detection and optimization algorithmsPublished articles or industry contributions in AdTechand performance marketingExperience working with enterprise clients and navigating complex B2B sales cyclesPrior experience at a high-growth SaaS startup or scale-up in the AdTechor Martech spaceProficiency with Looker for data visualization and analyticsCertifications in Google Ads, or related areasWhat We OfferCompetitive salary and equity packageOpportunity to shape product strategy at a rapidly growing AdTechcompanyDirect reporting relationship with the Chief Product OfficerLeadership opportunity with direct report and growing teamFlexible work arrangements with remote optionsCollaborative, innovative culture with brilliant, passionate colleaguesTrafficGuard.ai is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr