Develop and lead all aspects of marketing plans for assigned markets to ensure the achievement of financial/budget expectations and go-to-market strategies, including market sensing, market development and marketing mixLead the successful development and implementation of new product launches and related commercialization plans, strategies and activitiesResponsible for Business development with key Pharma, Biotech and CRO accounts in EuropeDevelop deep customer and market insights through research and analytics to inform marketing and product development decision-making, plans, activities and the organizationUnderstand drivers of demand for assigned product line(s) such as pricing strategy, channel strategy, contracting, and product mixDevelop and manage marketing communications plans, activities, events and agencies according to brand strategies and goals and guide the execution by the Marketing Communications teamEnsure consistency yet encourage innovation in brand and company marketing communicationsSupport analysis and implementation of market shaping and development opportunities and related initiativesRecruit, motivate and develop talents within and outside the regional clinical platform team in order to advance the marketing bench strength of the businessProactively contribute to strategic innovation
#J-18808-Ljbffr