Das hoch in den Bergen im Herzen der Schweiz gelegene Kempinski Palace Engelberg wird bald bereit sein, seine ersten Gaste zu begrusen. Mit einer einzigartigen Mischung aus erfrischender Schweizer Gastfreundschaft, warmherzigen Funf Sterne Luxus Service und einer Fulle von Aktivitaten ist das Kempinski Palace Engelberg ein Ort, an dem Erinnerungen geweckt werden. Einleitung Unter einem traditionsreichen Namen hat Kempinski, Hoteliers seit 1897, die Welt auf der Suche nach faszinierenden Destinationen bereist, ohne dabei seine Traditionen und sein europaisches Erbe je zu vergessen. Die groszugigen Resorts sowie die stylischen City und Wellnesshotels spiegeln einen individuellen und einzigartigen Charakter wider, speziell fur Gaste, die 5 Sterne Service und Luxus bei ihren geschaftlichen oder privaten Reisen zu schatzen wissen. TLNT1_CH Hauptaufgaben: Strategy Budget Develop and agree the hotel marketing plan with the Director of Sales Marketing. Pro actively promote rooms, food and beverage outlets, conference and events, or any other activity with potential to drive revenue Plan and create promotions and packages together with the relevant departments, i.e. FB, Revenue, Spa etcand incorporate a multi channel approach to all activities Conduct competition analysis on a regular basis and review positioning of key revenue driving areas Understand market trends and target customer to develop appropriate caigns and maximize revenues Liaise with relevant agencies to deliver caigns (Marketing, PR, Creative, Brand) Finalise and manage marketing budget keeping track of actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding. Forecast ROI for each activity, tracks results (ROI) of all marketing initiatives, including online, direct mail and print advertising and review spend where relevant Responsible for overseeing development of content for both offline and online activities. Regularly review hotel information on the intranet, kempinski.com, GHA and other third party websites to ensure it is up to date and relevant. Develop annual plan of all content needs across all channels including brand website, GHA, KENT newsletter, social media sites. Plan and supervise photo shoots developing shot list while keeping goals of the property and brand image in mind. Develop videography supported by Director of Sales Marketing, creative agency and Kempinski corporate team. Ensure picture storage and distribution systems are maintained (Picture Park VFMLeonardo) while ensuring that the hotel has the required photo rights Maintain all collateral, advertisements, open files and other relevant assets as owned by the property Oversee the creation and production of collateral both online and offline as per the brand guidelines. Ensure consistency in individual property''s voice on all guest touch points following brand guidelines as well as outlet identities where rele