We are looking for a results-driven Digital Marketing Manager to support our online marketing efforts. This role will focus on social media strategy, email marketing, and lead nurturing to drive brand awareness, engagement, and conversions. The ideal candidate has a proven track record in digital marketing, strong analytical skills, and experience using marketing automation tools to grow and nurture our audience.
You will have the following responsibilities
* Develop, implement, and manage a comprehensive social media strategy across all platforms
* Create and curate engaging content, including text, images, videos, and interactive formats.
* Monitor social media trends, audience behaviors, and competitor strategies to optimize performance.
* Engage with followers, respond to comments and messages, and foster community growth.
* Track KPIs and create performance reports to assess effectiveness and inform future activities.
* Plan and execute email marketing campaigns to engage and retain subscribers while driving lead conversions.
* Develop and optimize automated lead nurturing sequences using CRM and marketing automation platforms (e.g., HubSpot, Mailerlite, etc.).
* Segment email lists for targeted messaging and personalized communication.
* Manage client mailings to maintain engagement and ensure consistent communication.
What you bring along
* First and foremost: You are an open-minded, creative, entrepreneurial, positive-thinking, hardworking strong team player
* Bachelor’s degree in marketing, Communications, Business, or similar education.
* 5+ years of experience in digital marketing, with a focus on social media and email marketing
* If not experienced in the crypto and/or financial industry: high interest is a must
* Fluent in German and English (C2) with excellent written and verbal communication skills is a must
* Proficiency in social media management tools
* Hands-on experience with email marketing platforms and automation tools
* Experience with employee advocacy programs to enhance brand reach and engagement through internal stakeholders is a plus
* Strong knowledge of content marketing and audience segmentation
* Analytical mindset with the ability to interpret data and generate insights
* Ability to think creatively & approach communication from new angles
What we offer
* Expertise: Work with crypto native experts
* Culture: Positive and supportive team culture that relies on common goals, ambitions, and values
* Activities: Regular team events and activities
* Ownership: High level of autonomy and responsibility
* Crypto Salary: Option to get a part of your salary in Bitcoin and/or Ether
* Fitness: Sport over lunch activities
* Location: Office location in crypto valley right next to the train station of Zug
* Workation: Enjoy the flexibility of working across designated EU countries, with up to 10 days a year to combine work and travel
Please note that for this position, only direct applications with a valid working permit for Switzerland will be considered.
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