Archlet is redefining how enterprises run sourcing. We are looking for an exceptional marketing leader to help us define and win this category in AI-native sourcing. This is not an execution-only role - it is a strategic seat at the table, working directly with the leadership and founders to shape how the market understands, discovers, and chooses Archlet.
About the Role
You will be the connective tissue between our strategy / product vision and the market: translating product capabilities into a sharp, differentiated narrative, driving campaigns that generate qualified pipeline, and ensuring everything we put into the world reflects the quality and ambition of what we are building.
Responsibilities
* Partner with the leadership to build and continuously refine Archlet's company and product positioning - defining what we stand for, what we replace, and why now.
* Own and evolve the messaging framework that sales and product use consistently across every market-facing interaction.
* Translate new product capabilities into compelling go-to-market messaging and own launch planning for significant product milestones.
* Equip sales with the assets they need to win.
* Own the website end-to-end - positioning, copy, structure, and ongoing optimization.
* Drive qualified inbound through SEO, AI search visibility, and Google Ads, and evolve the broader channel mix based on what moves the needle.
* Build our content and thought leadership engine - point-of-view pieces, category-level content, and editorial that compounds authority over time.
* Drive customer marketing: turn customer outcomes into proof through case studies, reference stories, and ongoing customer communications that deepen engagement.
* Own the Archlet brand and ensure consistent, high-quality expression across every touchpoint - web, events, sales collateral, social, and PR.
* Source and brief a lean network of external partners (design, PR, content, web development) and manage marketing projects end-to-end, from brief to delivery.
* Track and report on marketing's contribution to pipeline and revenue, and represent marketing in leadership conversations as a strategic voice.
Qualifications
* 3+ years of B2B SaaS marketing experience, with meaningful time in product marketing or positioning-led roles, ideally at a high-growth startup or scale-up in the Procurement software space.
* Proven track record of defining category-level positioning and competitive differentiation in complex or technical markets.
* Hands-on experience translating product capability into buyer-relevant narratives - distilling a roadmap into messaging that resonates with a Chief Procurement Officer, or other senior enterprise sourcing and category managers.
* Demonstrated ability to design and execute integrated B2B campaigns from awareness to pipeline across content, events, digital, and account-based channels.
* Strong digital marketing fundamentals across SEO, AI search visibility (LLM and answer-engine optimisation), and Google Ads, with the analytical rigor to tie marketing to revenue, not just activity.
* Experience briefing and managing external partners - agencies, designers, copywriters, PR, developers - and orchestrating a lean creative network rather than scaling in-house headcount.
* Comfort operating directly with founders at peer level, in a low-bureaucracy, high-agency environment.
Required Skills
* You operate at the level of positioning and narrative, but you are equally willing to roll up your sleeves and get output across the line. You do not need a defined playbook to follow.
* You care deeply about quality and tone. Marketing should feel intentional and authentic and you hold a high bar for everything that leaves the building.
* You have high agency. You take initiative, own outcomes, flag problems early, and keep stakeholders aligned without bureaucracy.
* You know when to invest and when to hold back - you do not believe in spray-and-pray, and you measure marketing by what moves the business, not by activity.
* You have excellent written and verbal communication skills in English.
Preferred Skills
* Experience in high-growth startup environments.
* Familiarity with procurement software and its market dynamics.
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