Senior Performance Marketing Analyst
We are looking for a professional who loves data, is obsessed with a data‑driven approach, and can navigate both marketing and data disciplines.
Job in brief
* Job Title: Senior Performance Marketing Analyst
* Working model: Hybrid from Switzerland
* Team: Customer Acquisition team within the Marketing department
* Level: Individual contributor
* Location: Chiasso, CH
* Contract: Permanent, full‑time (EUR 36 h/wee)
What your impact will be
* Proactively define and review an overarching marketing strategy based on data & insights aligned with company business goals, identifying optimization and experimentation opportunities that drive incremental marketing effectiveness.
* Supervise reporting for the Customer Acquisition department, managing the main marketing channel daily and communicating performance trends and insights to the manager.
* Collaborate closely with the Data & Analytics team to ensure alignment and coherence of data initiatives, understanding database structure and extracting & analysing data from multiple sources, including digital marketing platforms, web analytics, and third‑party data.
* Partner with marketing teams inside and outside the Customer Acquisition department, creating strong connections with SEM, SEO, and Display teams to support strategy development based on analytics.
* Build connections with other marketing teams to understand how external factors affect overall performance.
* Stay abreast of emerging trends, best practices, and innovations in marketing analytics and technology to continuously improve and innovate.
Qualifications
Essential
* SQL and Excel skills – must query the database, extract data, and manage datasets.
* Experience in digital marketing, with a data‑driven approach to strategy.
* Proactive analytic mindset, turning raw, unstructured data into actionable marketing insights.
* Proficiency in understanding, implementing, and measuring digital marketing technology stacks (MarTech).
* Strong problem‑solving and critical‑thinking skills to address complex data challenges.
* Excellent verbal and written communication skills for conveying technical insights to non‑technical stakeholders.
* Adaptability to changing priorities, technologies, and business requirements in a fast‑paced environment.
* Mandatory Italian language proficiency.
* Fluent in English for communication with international team members and stakeholders.
Desirable
* Expertise in paid search advertising platforms such as Google Ads, Google Search Ads 360, Facebook Ads, and other relevant platforms.
* Comprehensive understanding of Google Analytics 4 and related BigQuery data models.
* Experience setting marketing strategies or working with budgeting, marketing budgets, OKRs.
* Experience with Python programming.
Perks of working with us
How we work together
* An inclusive, friendly, and international environment (colleagues from 10 countries and over 48 nationalities).
* Shorter working week (36 h full time) with a half working day on Fridays.
* Flexible start and end of the working day.
* Possibility to work from anywhere for a period of time per year, defined according to local regulations.
How we learn together
* Fri‑Yays: half a day on Friday morning with a no‑meeting mandate, dedicated to deep work, personal growth, learning, training, and focus time.
* Professional and managerial skills development via training paths and e‑learning platforms such as O'Reilly, Udemy, Coursera, and our internal platform with bespoke content.
Other perks
* 2 paid days off per year for volunteering.
* Occasional social events to foster connections among colleagues.
* Travel industry discounts and flash exclusive staff fares.
* Leave options for life‑significant moments (parental responsibilities, marriage, bereavement, relocation, etc.) in line with local laws.
Selection process steps
* HR interview (10–30 minutes)
* 1st interview (Manager): soft skills & technical knowledge
* Test step – online or offline
* 2nd interview (Manager or team member): test review
* Offer extended
Our commitment to celebrate diversity and generate belonging
We are committed to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility. We value different lived experiences and respect viewpoints, fostering innovation through uniqueness.
Eligibility criteria
By submitting your application you confirm legal authorization to work in the country of employment and that you do not require visa sponsorship.
Remote Work
No
Employment Type
Full‑time
Key Skills
* Accommodation, Legal Operations, Cement, Data Analysis, Architecture
Experience
Years (unspecified)
Vacancy
1
Senior Analyst • Mendrisio, Ticino, Switzerland
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