Ph3Paid Social Creative Automation Specialist /h3 ul liFull time /li liEF Language Abroad /li liAssociate /li liMarketing /li /ul pAt EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. /p pWe offer immersive short-term and long-term language courses and programs across different languages in the countries where they’re spoken. /p pbAre you ready for a dynamic role in a truly international environment? /b /p pThe working language of our office is English and only CV's submitted in English will be considered. /p pbKey Responsibilities: /b /p ul libCreative Production Automation: /b Design, build, and manage dynamic ad templates and creative assets within Smartly.io, ensuring scalable and on‑brand ad production across Meta, TikTok, Snapchat, Reddit, and other paid social platforms. /li libDynamic Ad Personalisation: /b Leverage Smartly.io's creative automation capabilities to produce personalised, data‑driven ad variations at scale - tailoring messaging, visuals, and formats to specific audiences and markets. /li libCreative Strategy: /b Collaborate with marketing and brand teams to translate campaign briefs into compelling visual concepts and ad formats that drive performance and align with EF’s brand identity. /li libTemplate Management: /b Build, maintain, and continuously improve a library of reusable ad templates within Smartly.io, adapting them for different languages, markets, and campaign objectives. /li libTesting Iteration: /b Design and execute structured creative A/B and multivariate tests across ad formats, visuals, copy variations, and audience segments to identify top‑performing creative combinations. /li libCreative Performance Analysis: /b Monitor creative‑level performance data, identifying trends and insights to inform design decisions and optimise future ad production. /li libCross‑Team Collaboration: /b Work closely with paid social campaign managers, creative, and analytics teams to ensure creative assets are aligned with campaign goals and launch accurately and on schedule. /li libReporting: /b Contribute to weekly and monthly performance reviews with creative‑level insights, learnings, and recommendations for continuous improvement. /li libBrand Policy Compliance: /b Ensure all creative assets comply with platform specifications, data privacy regulations, and EF brand guidelines across all markets. /li /ul pbRequired Skills and Qualifications: /b /p ul libExperience: /b At least 2 years of experience in paid social creative production or performance design, with hands‑on expertise in Smartly.io or a comparable creative automation platform. /li libSmartly.io Proficiency: /b Deep working knowledge of Smartly.io's creative tools, including dynamic templates, feed‑based personalisation, and automated creative workflows. /li libDesign Skills: /b Strong visual design skills with proficiency in tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects) or Figma, with a keen eye for creating compelling, platform‑native ad creatives. /li libPerformance Mindset: /b Ability to balance creative quality with performance objectives — understanding how design choices impact CTR, engagement, and conversion, and using data to drive creative decisions. /li libPlatform Knowledge: /b Familiarity with ad specifications and creative best practices across Meta, TikTok, Snapchat, and Reddit. /li libCross‑functional Communication: /b Excellent communication skills, with the ability to present creative concepts and performance insights clearly to both creative and marketing stakeholders. /li /ul pbWhat EF offers: /b /p ul liDiscounts on EF programs for Staff, and Staff Friends and Family for all EF Programs /li liFree use of EF Hello: a premium Language Learning App /li liTuition Reimbursement for continued Education /li liExciting opportunities for domestic and international travel /li liAnd much more… /li /ul pbReady to make a difference while having fun? Apply now! /b /p pEF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable. /p /p #J-18808-Ljbffr