Strategic Marketing Director Job Summary
As a Strategic Marketing Director, you will be responsible for driving market-led business decisions, crafting platform strategy, and developing marketing plans to boost specific modality growth.
This role involves crafting value propositions, completing targeted campaigns, and facilitating new offerings. Success hinges on strong critical thinking, communication, ability to identify business opportunities, and cross-functional collaboration.
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Key Responsibilities:
1. Market Strategy & Intelligence: Lead market-focused planning and incorporate market-driven insights to influence business decisions.
2. Value Proposition Development: Create compelling, differentiated value propositions based on customer needs and competitive analysis, ensuring consistent, high-quality messaging.
3. Customer Segmentation & Targeting: Identify, segment, and prioritize target markets, and lead all aspects of the sales targeting process.
4. Offerings Development & Launch: Provide market input for R&D, facilitate the creation of new offerings, develop impactful launch plans, and support cross-modality solutions
5. Marketing Campaigns & Content: Develop and implement go-to-market strategies and targeted campaigns (online/offline) to generate demand and nurture communities, collaborating on content creation and optimization.
6. Sales Enablement: Train sales teams on value propositions and new offerings, providing crucial customer presentations and collateral.
7. Cross-Functional Collaboration: Act as a key strategic marketing partner within business platforms, encouraging strong internal relationships.
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Requirements:
1. Proven track record to develop and implement market-led strategies, including market segmentation, competitive analysis, and go-to-market planning.
2. Proven experience in crafting compelling value propositions and translating them into clear, impactful messaging for various content and collateral.
3. Experience providing market input for R&D, facilitating the development of new offerings, and crafting successful launch plans
4. Skilled in developing and implementing targeted marketing campaigns, with an understanding of digital and traditional marketing mix to drive awareness and demand.
5. Excellent interpersonal and communication skills with a track record of optimally partnering with sales, R&D, operations, and other collaborators.
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Benefits:
At our company, we respect and protect our people and our environment. Any success we achieve is no success at all if not achieved ethically. We are committed to improving lives all around the world and making a meaningful difference.
We offer a diverse and inclusive work environment where talented people can own their careers and make a positive impact.
Our commitment to diversity and inclusion helps us attract and retain top talent from diverse backgrounds and industries.