As a key member of our Digital Communication team, you will play a pivotal role in shaping our communication strategy and driving the evolution of our digital footprint. Your role demands a comprehensive grasp of Social Media and digital communication trends.
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You'll need to be naturally inquisitive, innovative, and proactive in seeking out new opportunities. We're looking for someone who is passionate about creating compelling brand content that resonates with our audience.
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Main Responsibilities
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* Collaborate closely with the Marketing team to craft comprehensive campaigns that drive engagement and conversion.
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* Establish and manage a detailed publication schedule aligning with our International Marketing plan.
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* Utilize our social management tool to schedule daily posts and monitor performance in real-time.
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* Enhance brand and product visibility across all digital platforms, including social media, email marketing, and influencer partnerships.
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* Coordinate cross-market projects effectively, ensuring seamless execution and maximum impact.
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* Spearhead live event initiatives that showcase our brand's personality and values.
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* Design and execute social media campaigns guided by specific KPIs, analyzing campaign performance to derive actionable insights and identify future opportunities.
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* Act as the primary liaison with our creative teams and digital agencies, ensuring effective collaboration and communication.
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* D deliver comprehensive reports on social media campaigns and activities, providing stakeholders with timely and accurate information.
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* Analyze campaign performance to derive actionable insights and identify future opportunities, staying ahead of emerging digital trends.
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We are looking for someone with a background in digital communication within the luxury sector (minimum 3 years). Prior experience in a digital agency is an advantage, but not required.
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Required Skills and Qualifications
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* A deep interest in the luxury and watch industry, with a passion for creating compelling brand content.
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* Proficient expertise in managing both organic and paid social media, with experience working with Asian social media platforms (WeChat, Weibo, Douyin, LINE, etc.).
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* A bachelor's degree in communication/marketing, with proficiency in Sprinklr (or similar social media listening and content management systems).
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* Strong command of PowerPoint and Excel; familiarity with Adobe Creative Suite is an advantage.
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Strategic approach, capable of interpreting data ecosystems into actionable insights. Strong aptitude for creating compelling brand content, excellent organizational skills, ability to meet deadlines, and adapt to dynamic environments. Creativity and flexibility coupled with a strong team-oriented mindset.
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Language
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Fluent in English and French.
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