Overview
Brand Manager CEE (6-month FTC) role at KFC Europe. Responsible for mature and developing markets, aiming to transfer global strategy locally, drive execution of agreed plans, safeguarding in parallel sales overnight strategic execution.
Responsibilities
* Drive strategy and plan execution across fz community with a focus on prioritizing mature markets, followed by developing markets.
* Support country strategy development locally, drive insights and data that fuel effective communication, NPD initiatives, promo calendar mix, pricing and value positioning, digitalization of the business, channel sales growth and brand building of KFC.
* Develop marketing plans aligned with local franchise and safeguard implementation; drive communication and media strategy by leading creative, media and digital agencies.
* Responsible for AOP budget management and reporting centrally.
* Support execution of marketing plans, work with local agencies and franchise marketing teams to support successful implementation.
* Governance of multi-franchise countries to safeguard a common brand and business approach towards consumers’ minds.
* Support development of local marketing plans by transferring central strategy and initiatives that meet country strategy and business objectives; focus on right menu, promo calendar, NPD, ATL communication and digitalization of the market.
* Analyze market and product performance to identify opportunities and issues for further development.
* Deep dive on central brand guidelines and global strategy on growth drivers, brand building, calendar drivers, NPD and product development, value star implementation, digital acceleration to become a brand ambassador; safeguard successful implementation in countries of responsibility.
* Work closely with the central team, sharing plans and information that help them understand drivers of brand and business performance locally.
* Identify other countries’ best practices and initiatives that can be used or adopted locally.
Working Relationships
* CEE Franchise partners: Marketing, Management, Operations, Supply and IT teams
* CEE KFC Central Mktg Team: Brand, Digital, NPD
* CEE KFC cross-functional teams: IT Tech, Finance, Operations, SCM, Legal
* Locally: Media, Creative, Digital, PR agencies
Knowledge And Skills Required
Education
* University level degree in Marketing, Management, Business, Economics. MBA or relevant post graduate diploma will be considered an extra asset.
Experience (and Other Qualifications)
* 5+ years working experience in brand management position in retail, QSR or FMCG business.
* Proven responsibility of brand/product plan, development, and execution.
* Good knowledge of ad, media and digital agency management.
* Strong digital marketing expertise along with a business-driven mindset.
* Good numerical and business understanding and analysis.
* Result oriented and consumer driven orientation.
* Strong organization and planning capabilities, along with effective and result oriented communication and influencing skills.
* Being passionate, a team player, initiator, comfortable working independently and agile.
* Fluent in English.
Location: Candidate should be based in Lausanne.
About Us
From the centre of the continent to the coasts and islands, KFC Pan Europe is the iconic chicken restaurant brand with a history of innovation and success. We’re part of Yum! Brands, Inc. and operate across Western Europe, Central & Eastern Europe and France. We have more than 2,200 restaurants in 40 countries and collaborate with our sister brands. We invest in leadership development, mentorship, upskilling and inclusion.
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