OverviewLead the expansion of PepsiCo’s Food Ventures organization through strategic franchise partnerships. Define the franchise model, identify high-potential markets, and build a pipeline of qualified partners aligned with QSR industry standards incorporating immersive retail experiences into franchise concepts to enhance brand engagement.ResponsibilitiesDesign and implement the franchise business model, including brand standards and partner support systems that reflect best practices from the QSR industry, ensuring scalability and operational efficiency.Develop marketing and GTM strategies tailored to franchise growth.Incorporate immersive retail experiences into franchise concepts to enhance brand engagement.Lead negotiations, onboarding, and relationship management with franchisees.Build and manage a robust pipeline of franchise leads across priority markets.Collaborate with legal, finance, and operations to ensure compliance and alignment.Monitor performance and provide strategic guidance to franchise partners.Qualifications10+ years in franchise development, retail expansion, or business development/new business models.Experience launching franchise models in food, retail, or consumer services.Strong commercial acumen and negotiation skills.Ability to build trust and long-term relationships with external partners.Background in emerging brands or disruptive business models preferred.TätigkeitsbereichMarketingPositionCommercial Director (Director of Sales & Marketing)
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