PAt bAbbott /b, we help people live healthier, fuller lives — physically, emotionally, and socially. As a global healthcare leader with more than b107,000 employees across 160+ countries /b, we develop breakthrough technologies and solutions that support health at every stage of life. /ppWithin our bEstablished Pharmaceuticals (Branded Generics) business /b, we provide btrusted, high‑quality medicines /b to over b18 million patients every day /b, with a strong presence in high‑growth regions such as bLATAM, APAC, India, and Emerging Markets /b. Our broad portfolio spans essential therapeutic areas including bWomen’s Health, Gastroenterology, Cardiometabolic, CNS Pain, and Respiratory /b, addressing critical unmet medical needs worldwide. /ppAbbott is a place where bscience, purpose, and people align /b — and where diverse perspectives and collaboration are key to delivering meaningful impact for patients. /ppWe are currently looking for a bMarketing Acceleration Excellence Associate Director /b to join our bEPD Headquarters team /b and help shape the future of our global brands. /ppbPrimary Job Function: /b /ppThe Associate Director of Marketing Acceleration Excellence will lead the evolution of marketing into a future-ready, technology-enabled function that delivers personalized, data-driven customer engagement at scale. This transformational role will be responsible for reimagining how marketing operates globally and locally—driving efficiency, agility, and differentiation through the adoption of advanced technologies such as AI, automation, and analytics. /ppLead the global transformation of marketing into a future-ready, technology-enabled function that delivers personalized, data-driven customer engagement at scale. This role sets the strategic vision and operational model for marketing modernization globally and locally, ensuring resilience, efficiency, and differentiation through advanced technologies such as AI, automation, and analytics. /ppThe role will define and implement a strategic roadmap to modernize marketing capabilities, processes, and talent across the marketing organization. It will anticipate future skillsets and organizational needs, pilot emerging technologies in real-world use cases, and partner with global and regional brand teams to redesign workflows that maximize impact and scalability. /ppThe successful candidate will be a visionary leader, passionate about innovation, customer-centricity, and continuous improvement, with a proven ability to influence across complex matrix environments and change mindset capabilities. /ppbCore Job Responsibilities: /b /ppbStrategic Vision Operating Model /b /plipDefine and execute a multi-year roadmap for AI-driven engagement, data intelligence, and MarTech. /p /lilipAlign transformation initiatives across global and affiliate markets in partnership with Global Integrated Marketing, IT, Compliance, and Executive Leadership. /p /lilipPartner with the rest of Global Integrated Marketing, IT, Comex, and OEC to align transformation across global/affiliate markets. /p /lilipReinvent workflows to incorporate corporate approved technology i.e. agentic AI, GenAI, which serve to drive efficiency and solidify our differentiation in the market.bTechnology Tools Enablement /b /p /lilipDesign modular CRM/CDP, and engagement stacks enabling personalized outreach at scale. /p /lilipLead AI experimentation pilots (e.g. autonomous agents, digital twins, agentic systems, AI enabled platforms, content automation—and scale successful ROI-driving solutions. /p /lilipEstablish trust-by-design frameworks ensuring transparent, compliant AI systems. /p /lipbData Performance Architecture /b /plipWork with the business effectiveness team to build centralized analytics architecture for outcome tracking, funnel optimization, and customer value improvement. /p /lilipImplement, together with the business effectiveness team, AI-powered measurement with ROI, marketing mix modelling or attribution models. /p /lilipEmbed continuous intelligence via automation and AI agents for campaign orchestration. /p /lipbProcess Excellence Operating Cadence /b /plipEnable the shift to an autonomous marketing function that learns and adapts. /p /lilipChampion agile pilots with learn-measure-scale loops accelerating transformation across global and affiliates. /p /lipbOrganization Talent Enablement /b /plipBuild marketing capability frameworks for AI fluency (crawl-walk-run model), upskilling, trust, ethics, and data stewardship. /p /lilipUpskill talent through active participation in pilots enabling AI-required marketing knowledge. /p /lipbGovernance, Compliance Ethics /b /plipWork with OEC and privacy to ensure digital trust and ethical considerations in AI systems as required for pharma compliance. /p /lilipEstablish data governance to manage marketing tools/processes supporting consistent yet flexible experiences. /p /lilipReport transformation KPIs (cost efficiency, ROI, adoption, compliance metrics) through a global executive dashboard. /p /lipbMinimum Education: /b /plipMaster’s/MBA preferred, emphasis in life sciences, tech, or marketing /p /lipbMinimum Experience/Key success factors /b /plip≥12 years large-matrix pharmaceutical/CXO environment (global + affiliate); ≥5 years leading digital/MarTech transformation /p /lilipExperience in emerging markets preferred; Pharma experience a plus but not required /p /lilipExperience in successfully applying insights and research to drive business decisions /p /lilipTechnical skills: MarTech analytics platforms (Salesforce, Veeva, Adobe), GenAI, data architecture (Synapse, Delta Lake); AI-human workflows /p /lilipAI proficiency, marketing automation, data privacy GDPR/HIPAA; Agile /p /lipbCompetencies/Attributes /b /plipWinning mentality, “can-do” attitude, innovative, customer focus and cross-functional team player /p /lilipResult-driven, like hands-on work, pragmatic /p /lilipAbility to influence cross functionally in a matrix organization /p /lilipAbility to demonstrate strategic and systematic anticipation and planning /p /lilipProactive approach, ability to identify opportunities and issues, align TA Head and business stakeholders around an agenda / action plan and then work independently to achieve it /p /lilipProfessional experience with demonstrated innovative and out-of-box thinking and ability to efficiently translate the concept into tangible results /p /lilipStrong communication and interpersonal skills /p /lilipStrong Analytical and diagnostic skills /p /lilipAbility to work in a fast-paced and changing environment /p /lilipSolid project management skills for multiple tasks / projects / priorities /p /lilipBusiness acumen /p /lilipStorytelling, experimentation mindset, measured risk-taking, gap analysis /p /lilipFluency in English, another language desirable /p /lipbReady to Join Us? /b /pp(If uploading multiple documents, be sure to add them before saving, as additional uploads cannot be added afterward.) /p