Introduction
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfil their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. And we never give up.
Purpose of Activity/Assignment
ECA PSFR Cluster seeks a Direct Response Television (DRTV) Specialist to support ECA PSFR Cluster with DRTV market development, by:
* implementing a second DRTV test on the Greek market linked to an Investment Fund allocation approved by PFP on 16 July 2025.
* providing DRTV market opportunities for other ECA Cluster Markets (such as Bosnia and Herzegovina, Cyprus, Estonia, Kazakhstan, Kyrgyzstan, Malta, Uzbekistan).
Scope of Work
* Review the DRTV Campaign Report (Dec 2024-Jan 2025) for the Greek market and create a 2025 media plan, leading and working closely with the media agency in Greece on a daily basis.
* Close collaboration with Cluster IG manager and the CODAS Market Development Manager throughout the planning, execution, and evaluation stages.
* Work with and coordinate suppliers across media, creative and response channels.
* Ensure smooth data flows between all response channels, in‑bound and out‑bound teams and follow‑on conversion and welcome activities.
* Ensure systems and procedures are in place to track and follow up results daily, monitor results within each campaign, and optimise performance.
* Produce end‑of‑campaign reports with results, key learnings and recommendations for continual improvement.
* Market assessment for DRTV launch for Cyprus, Malta and Estonia, including assessment of media cost compared to UNICEF standard DRTV formats.
Greek Market Deliverables
* Lead the DRTV 2025 test: launching and running.
* Full campaign analysis and evaluation after test phase.
* Test results validated no later than 30 January 2026.
Other ECA PSFR Markets Deliverables
* Run market assessment on markets to assess DRTV launch vs. media costs.
* Assessment delivered no later than 27 February, feeding into next testing phase across ECA Cluster.
Work Assignment Overview
In collaboration with the media agency, lead the DRTV 2025 test. Monitor results daily and adjust media plan with media agency support for optimal performance. Work with the ECA Cluster Digital team to align response channel with DRTV test. Campaign executed and monitored.
15 working days; By 31 December 2025
Conduct comprehensive campaign analysis, key learnings and recommendations, feeding next phase.
5 working days; By 15 February 2026
Undertake evaluations of additional ECA Cluster markets for potential DRTV tests with special focus on national media landscape and media costs vs. UNICEF standards. Assessment reports for Bosnia and Herzegovina, Cyprus, Estonia and Kazakhstan submitted.
15 working days; By 16 March 2026
Assessment reports for Kyrgyzstan, Malta, Uzbekistan submitted.
15 working days; By 13 April 2026
Estimated Duration of the Contract: 50 working days between December 2025 and April 2026.
Consultant's Work Place and Official Travel
The Consultant will be remote/home‑based.
International travels are foreseen. Consultant will arrange travel as needed. Travel costs reimbursed per UNICEF travel policy. All UNICEF rules and regulations for consultant travel apply.
Estimated Cost of the Consultancy & Payment Schedule
Payment will be made on submission of an invoice and satisfactory completion of deliverables. UNICEF reserves right to withhold payment if performance unsatisfactory, outputs incomplete, not delivered or failure to meet deadlines. All materials developed remain UNICEF copyright.
Please submit a professional fee (in USD) based on 50 working days to undertake this assignment, without travel fees as reimbursed.
Qualifications & Requirements
* First level university degree in a marketing or communications related field required.
* 5+ years of hands‑on experience in developing and managing DRTV campaigns.
* Strong understanding of media buying and media planning.
* Ability to develop robust test plans.
* Strong project management and organisational skills.
* Ability to coordinate and influence staff at all levels of seniority.
* Excellent planning and analysis skills.
* Fluency in English required.
Diversity and Inclusion
UNICEF’s core values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS) and core competencies in Communication, Working with People and Drive for Results. UNICEF is committed to diversity and inclusion and encourages all candidates to apply. UNICEF has zero‑tolerance policy on conduct incompatible with UN aims and adheres to child safeguarding principles.
Application Process
Please submit a full CV and a Cover Letter in your application. Indicate availability and professional fee (in USD). Applications submitted without a professional fee will not be considered.
Selected candidates will be contacted for next stage.
Legal & Contractual Statements
Consultants and individual contractors are responsible for tax liabilities. Conditions of service governed by contract and General Conditions of Contracts for Services of Consultants and Individual Contractors. Visa and health insurance required.
UNICEF offers reasonable accommodation for consultants with disabilities.
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