HOW WILL YOU MAKE AN IMPACT?
Media Planning
* Execute the media strategy for dedicated regions, ensuring alignment with the Maison's global framework and the specific ambitions of each local market.
* Track annual planning across all media platforms, including Print, Out-of-Home (OOH), and Digital.
* Oversee media planning campaigns, encompassing all stages from initial briefing to execution, while diligently tracking, optimizing, monitoring, reporting, and evaluating performance across both online and offline channels.
* Manage the media budget, ensuring accurate allocation and year-end reconciliation.
Media Buying & Tracking
* Collaborate with local marketing teams to guarantee that both offline and online campaigns are set up to meet high professional standards, adhere to established guidelines, and ensure brand safety.
* Manage creative asset production, from the brief to final delivery, working closely with the dedicated agency.
* Manage paid social and search central buying in collaboration with the media agency, monitoring and optimizing campaign effectiveness.
Agency management & Team Collaboration
* Manage daily interactions with the central and local media agencies, fostering a robust and collaborative partnership.
* Establish clear objectives and Key Performance Indicators (KPIs) for each brief, aligned with maison's measurement framework.
* Conduct annual performance evaluations of the agency based on agreed missions and provide consistent feedback on operational effectiveness and service quality.
* Cultivate community engagement among media experts in local markets, promoting the sharing of best practices.
WHAT ABOUT YOU?
* Master's degree in business administration or communication
* 5 years of experience in media, with a strong focus on the luxury industry
* Solid experience in digital campaign implementations (paid social and paid search). Experience with Meta business manager, Google Analytics and Google Ads is needed.
* Fluent in English
* Strong analytical skills and the ability to leverage data for informed decision-making
* Solid experience in budget ownership and cost control
* Excellent communication, interpersonal, and presentation skills
* Excellent organizational, project management, and problem-solving skills
* Ability to collaborate effectively with cross-functional teams and to manage external vendors