Ph3Manager, GTM Marketplace Strategy (Altra Running EMEA) /h3 p(Job Number: R- ) /p h3Department /h3 pSales Marketing /p h3Location /h3 pStabio, Switzerland /p pAltra Running, part of VF Corporation, is a global leader in branded lifestyle apparel and footwear. Operating across 1899 brands, VF leverages Powerful Brands and Powerful Platforms to drive a winning company culture. /p h3Role Overview /h3 pAs Manager, GTM Marketplace Strategy, you will lead seasonal execution and define a clear, disciplined marketplace strategy across EMEA, working closely with the General Manager EMEA APAC, regional leaders, and the Global GTM Director. /p h3Key Responsibilities /h3 ul liDevelop and execute a Marketplace Strategy aligned with brand positioning and long‑term growth ambitions. /li liProtect marketplace integrity through assortment control, price architecture, channel discipline, and compliance with contractual, legal and financial frameworks. /li liPartner with Finance and Legal to manage marketplace models, contracts, margins and risk exposure. /li liCoordinate with E‑commerce, Merchandising, Marketing and Area Management to lead seasonal GTM processes and integrate marketplaces into the GTM calendar. /li liDrive execution of GTM deliverables, including marketplace go‑live timing, seasonal assortment drops, and channel‑specific priorities. /li liDefine and enforce clear channel and marketplace segmentation (DTC, strategic wholesale, digital marketplaces) and translate into actionable assortment and go‑to‑market strategies. /li liTrack and analyze key seasonal and marketplace KPIs (sell‑through, inventory exposure, price integrity, margin and profitability); recommend corrective actions and provide executive‑level reporting. /li liMaintain cross‑functional collaboration with E‑commerce, Merchandising, Area Managers, Head of Marketing, Finance and Legal to ensure alignment and prevent channel conflict. /li /ul h3Skills for Success /h3 ul liUniversity degree or equivalent, preferably in Business, Economics or a related field. /li liStrong experience in GTM, Marketplace management, E‑commerce or Commercial Strategy. /li liSolid financial acumen with ability to work with KPIs, reporting tools and performance analysis. /li liHighly analytical, strategic and structured mindset. /liliProven stakeholder management and cross‑functional leadership skills. /li liExcellent communication skills in English; German is a plus. /li liStrong passion for sports and the sporting goods industry. /li liResults‑driven, proactive and ownership‑oriented approach. /li /ul h3What’s in it for you? /h3 ul liCareer ownership enabling you to build knowledge across brands and countries. /li liA supportive feedback‑based culture guided by respect and integrity. /li liTailored training – induction and ongoing online/face‑to‑face learning. /li liAn inclusive environment celebrating diverse backgrounds, lifestyles, and nationalities. /li liOn‑site gym with health and wellbeing initiatives. /li liSubsidised canteen and break‑out areas with complimentary hot drinks. /li /ul h3About VF /h3 pVF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. /p h3Free to Be, Inclusion Belonging /h3 pAs an equal‑opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of associates, allowing them to bring their authentic selves to work each day. /p /p #J-18808-Ljbffr