Join a dynamic organization as an exceptional Marketing Strategist to lead the Regional Marketing Department in Stabio, Switzerland.
The successful candidate will be responsible for translating global marketing strategy into region-specific activation plans, overseeing seasonal integrated marketing campaigns and regional marketing budgets, and leading social media management and media buying.
You will also manage the acquisition, conversion, and ROI of marketing activities across the Marketplace and direct-to-consumer channels, digital media, and social media. In this role, you will oversee campaign creative briefs for specific regionally driven channels and activations and execute all earned, owned, and paid media tactics in close collaboration with the Global Brand Management team.
In addition, you will set objectives, strategies, and a framework of tactics to build and expand the brand equity and effective execution of the Global Marketing strategy in the region. This requires an outstanding track record in visionary and highly effective GTM leadership and people management, as well as a proven track record in executing best-in-class marketing campaigns and marketplace activation and PR and communication strategies aligned with the Dickies hyper local Community approach and Global brand strategy and marketing framework.
Key Responsibilities:
* Develop and maintain the relationships with external business partners, media, and relevant 3rd party agencies.
* Establish and maintain the appropriate network of external creative partnerships that complement the internal capability to meet 100% of the brands' creative services.
* Leverage available channel/store/account shopper insights to elevate/accelerate shopper conversion.
* Define and manage the annual marketing operational plan, regional brand marketing calendar, ensure full alignment with the business's overall goals.
* Close partnership with Product Merchandising, GTM, Sales and DTC leadership to create and execute annual/monthly/weekly GTM activation calendar that will form the basis for the creation and delivery of creative assets for use in digital and physical stores and across all digital media environments.
* Responsible for the effective regional marketing budget allocation aligned with the global-/regional annual marketing operational plan.
* Leading all functions of the regional marketing department, including DTC/E-Com, Marketplace Marketing, Media Buying, Marketing Operations, social media, PR and Events.
Qualifications:
* 10+ years' leadership experience in business/marketing/management in a role with EMEA focus
* 8+ years' experience in managing teams within global/regional matrix organizations
* Experience in brand strategy, marketing management in best-in-class consumer marketing environment - e.g. background from apparel & fashion, accessories, FMCG, or digital native brands
* Strategic vision and deep understanding and passion for the industry and the Dickies lifestyle environment
* Master's degree in Marketing & Communication or equivalent working experience
* Excellent leadership, compelling & inspiring communication, and interpersonal skills
* Ability to manage complex projects across various stakeholder groups and priorities
* Ability to prioritize, lead and inspire a team to constantly outperform defined KPIs and objectives
* Highly analytical and creative, data-driven approach: you combine analysis with innovation
* Continuous Learner: you are always seeking to learn more and looking for ways to improve your results
* Outstanding track record in previous marketing strategic planning and tactical marketing campaigns
* Ecommerce / Marketplace Marketing know-how is a must
What We Offer:
* A supportive feedback-based culture where respect and integrity guide us in what we do
* An inclusive international environment where people of diverse backgrounds, lifestyles, and nationalities love working together
* Be part of an iconic lifestyle brand in a multi-brand, multi-country organization
* On-site gym offering health and well-being initiatives
* A discount card with 50% on all VF brands