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Performance marketing manager marketplaces (m/f/d)

Bottighofen
Jobup
Marketing Manager
EUR 95’000 pro Jahr
Inserat online seit: 20 März
Beschreibung

Join BLACKROLL® as a Performance Marketing Manager for Marketplaces. This role offers a unique opportunity to shape our international strategy.


Tasks

* Lead all performance marketing efforts across Amazon Ads.
* Develop a comprehensive full‑funnel strategy, including DSP.
* Scale international marketplace campaigns systematically.


Skills

* Several years of experience in performance marketing focused on Amazon.
* Strong analytical skills with a data‑driven approach.
* Expertise in budget management and KPI oversight.


Team and Responsibilities

Own the Performance. Think Full Funnel. Scale Internationally.
You don’t just take over performance operationally, but strategically.
Amazon is not an isolated channel for you, but a complex ecosystem along the entire customer journey. You think in full‑funnel logics, work data‑driven, and have the ambition to systematically scale international marketplace activities.
As Performance Marketing Manager Marketplaces, you bear overall responsibility for our marketplace advertising activities. The focus is on Amazon, while we simultaneously advance our international expansion on platforms such as Galaxus, Decathlon, Bol, or Otto.
The role is fully in‑house. Our goal: to sustainably anchor expertise, ownership, and strategic development within the team.
You work closely with eCommerce, brand marketing, and the search team to optimally leverage synergies with Google Ads and Microsoft Ads.

YOUR RESPONSIBILITIES

* You take strategic and operational responsibility for all Amazon Ads activities.
* You further develop a holistic full‑funnel strategy – including DSP and Amazon Marketing Cloud (AMC).
* You scale international marketplace campaigns in existing and new markets.
* You are responsible for budget planning, forecasting, and controlling key KPIs such as ROAS, TACOS, and new customer share.
* You develop systematic testing and scaling approaches for targeting, bidding strategies, and ad formats.
* You use Amazon Marketing Cloud for data‑based optimisation of audience strategies.
* You work closely with the eCommerce team to continuously develop product detail pages with a performance focus.
* You establish transparent reporting structures and derive concrete, actionable growth recommendations.


Your Profile

* You bring several years of experience in performance marketing with a clear focus on Amazon Ads.
* You have a deep understanding of full‑funnel strategies within Amazon (including DSP and AMC).
* You have experience in the international scaling of campaigns.
* You possess pronounced expertise in budget control, forecasting, and KPI management.
* You work analytically, structured, and data‑driven.
* You have experience coordinating with other performance channels such as Google or Microsoft Ads.
* You have very good German and English skills.
* You think entrepreneurially, take ownership, and have the ambition to build sustainable in‑house performance structures.


What Awaits You With Us

We have created plenty of space for regeneration and recharging. Among other things, 6 weeks of vacation, home office regulations, and flexible working hours. Conscious phases of activation are a fixed part of our office, where we implement healthy working. We love our location, which offers us a wonderful view of the lake and the associated benefits. Our work in roles is characterised by transparency, clear responsibilities, and self‑responsible action. Internal and external knowledge exchange is promoted and enables us to develop together permanently. We have a lot of fun together. In addition, as an employer, we cover 70% of pension fund contributions, and our employees enjoy product discounts internally as well as with external partners.

Ready to think performance holistically?
If you want to not only manage marketplace performance but also develop it strategically and scale it internationally, we look forward to your application.
You don’t need a classic cover letter. More exciting for us are your way of thinking and your strategic approach.
Please briefly answer the following questions:

* How would you set up a full‑funnel strategy on Amazon including DSP and AMC?
* According to which criteria would you prioritise new international marketplaces?
* How do you ensure that marketplace activities and classic search campaigns work optimally together?


Your Contact Person

Do you have questions?
I am your contact person from the People & Culture team. I am happy if you are interested in our company and gladly answer all your questions about working at BLACKROLL®.
Ulrike Weber
+49 (0)7141/6962-594
karriere@blackroll.com
(Availability: Mon/Wed 09–14 hrs · Tue/Thu 09–17 hrs)

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