Product Marketing Specialist – Switzerland
We are looking for a Product Marketing Specialist in Switzerland. This role sits at the intersection of product, marketing, and growth, with a strong focus on shaping how innovative ad tech solutions are positioned and adopted in the market.
Accountabilities
Define and execute go-to-market (GTM) strategies, including product positioning, messaging, and launch planning for new features and updates.
Create and support marketing materials for product and sales teams to enable successful product adoption and revenue growth.
Develop and manage a content strategy covering blogs, whitepapers, case studies, social media, and thought leadership content tailored to key audience pain points.
Drive organic inbound growth through SEO‑optimized content, social media distribution, and performance‑focused content marketing initiatives.
Act as a community voice across industry forums, newsletters, and social channels, building engagement within ad tech and publisher ecosystems.
Collaborate closely with product, sales, and growth teams to align messaging, improve adoption, and support overall GTM execution.
Requirements
3‑5 years of experience in marketing roles, with a strong emphasis on content creation, content strategy, or product marketing.
Proven ability to create high‑quality, engaging content across multiple channels, including digital, social, and long‑form formats.
Experience in copywriting, social media marketing, content marketing, or product marketing roles, ideally within SaaS environments.
Strong understanding of product marketing fundamentals, with prior collaboration with product teams considered a strong advantage.
Familiarity with ad tech or programmatic advertising is a plus, but not required.
Strong communication and storytelling skills, with the ability to simplify complex technical concepts for diverse audiences.
Hands‑on experience with tools such as Notion, WordPress, Canva, ActiveCampaign (or similar), Salesforce, and SEO platforms.
AI literacy and openness to using AI tools to enhance productivity and marketing workflows.
Fluency in English required; Spanish or Portuguese is a plus for LATAM market focus.
Benefits
Competitive salary adjusted to experience and cost of living.
Fully remote work with complete location independence.
Flexible working hours with autonomy over your schedule.
Opportunity to work from anywhere in the world.
Regular company retreats and in‑person team meetups.
Strong focus on career growth, learning, and skill development.
Collaborative, culture‑driven environment with global exposure.
#J-18808-Ljbffr