SENIOR INTERNATIONAL PR MANAGER
Location: Biel, Switzerland
Job Description
* Develop and execute PR campaigns that build awareness and credibility with key audiences.
* Shape and refine messaging that reflects brand voice and values.
* Oversee day-to-day work with local PR Managers to ensure aligned, high-quality execution.
* Track and analyze media coverage and campaign performance metrics to report on ROI, draft appropriate responses.
* Coordinate press attendance at global and glocal press events.
* Manage media visits and spokesperson interview opportunities.
* Identify and manage potential reputational risks and contribute to respective communications planning and response.
* Partner with internal teams to identify and amplify compelling product and brand stories.
* Oversee PR budgets and external partner relationships, where applicable.
Profile
* Strong experience pitching and placing stories with tier‑one media.
* Experience collaborating with c‑level executives and cross‑functional teams.
* Ability to work well in an extremely fast‑paced environment with high volume projects and quick turn‑around.
* Ability to handle multiple projects, coordinate with various departments both internally and externally, with the flexibility to re‑prioritize when needed, keeping timing, quality and budget in mind while driving projects forward pragmatically.
* Organized, reliable, flexible and team‑oriented work ethic.
Professional Requirements
* Bachelor or master’s degree in communications, marketing, or related discipline.
* 8‑10 years in PR or external communications, ideally in an agency environment and/or watchmaking industry.
Languages
* Excellent English and French skills, written and spoken.
* German is a plus.
Benefits
* Flexible 40 working hours per week.
* 30 days of annual leave.
* Contribution to health insurance costs.
* First‑class pension fund.
* Extended maternity leave.
* Family allowances beyond legal requirements.
* Training and development plan.
* Paid language courses.
* Free underground parking and access to bike sharing.
* Subsidised on‑site canteen and food trucks.
* Free coffee and tea.
* Product discounts.
* Wellness benefits and fitness programs.
* Fun workplace events.
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