Senior Marketing Manager Role in EMEA Spine Biomaterials and Enabling Technology
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This is an exciting opportunity to lead the commercial execution of the spine business' EMEA strategy pertaining to Biomaterials across all spinal pathologies.
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The ideal candidate will have 8+ years of progressive business experience in marketing, R&D, or medical device sales, with a strong background in biomaterials. They will be responsible for developing and managing commercial strategies for the biomaterials portfolio to achieve and exceed business plans for EMEA.
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Biomaterials Responsibilities:
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* Develop and execute registration for select LifeNet Health portfolio in EMEA, leveraging US clinical evidence and market intelligence.
* Critical leadership liaison for spine GGM with key tissue partners.
* Partner with upstream marketing, R&D, sales, supply chain, professional education, and others to develop and lead commercial strategies for Biomaterials across EMEA.
* Develop sustainable relationships with EMEA KOL's, Sales, Marketing, and regional leadership.
* Lead surgeon and FSO engagement strategy through the lens of society, study group, research and professional education partnership.
* Gather feedback from EMEA FSO's and business partners to assess complex spine market and inform our spine strategy.
* Partner with commercial leaders to drive growth strategies at the surgeon, account, healthcare system level.
* Critically examine market dynamics to support strategic and tactical marketing plans through robust customer interaction.
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Enabling Technology Responsibilities:
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* Serve as key liaison and partnership manager for Brainlab relationship, building strategies to exploit mutually beneficial market opportunities.
* Lead market survey of EMEA for various enabling technologies (i.e. advanced visualization, robotics, navigation, etc.).
* Support market-specific business cases development for robotics, working with market leads and key stakeholders.
* Shape clinical data collection for robotics, leveraging existing studies and partnerships in the US.
* Partner with VELYS in EMEA to ensure preparedness of professional and commercial education, FSO, service & repair, and KOL/COE management for robotic launch.
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Qualifications and Skills:
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* BS/BA degree is required. MBA or other advanced degree preferred.
* 8+ years total progressive business experience in marketing, R&D, or medical device sales.
* A minimum of 5 years of healthcare or medical device experience is preferred.
* Proven collaboration skills to effectively partner with regional and global business partners.
* Ability to lead, manage, and develop a team of marketers.
* A strong ability to connect global strategy to commercial execution.
* Understanding of business processes involved in operating in the medical devices, robotics, and digital space.
* Demonstrated ability to build, test, and gain support for strategies.
* Effective planning and prioritization skills and establishes self as expert and leader for new product development project.
* Ability to communicate effectively to inform senior leaders of critical inputs for strategic and organizational implications of issues or decisions.
* Proven ability to review data sets and discern trends, anomalies, and opportunities for improvements.
* Creative thinking and strong customer centric problem-solving skills.
* Strong presentation skills and ability to influence others.
* Ability to travel up to 40%.
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