About Upsa
Laboratoires UPSA (Union de Pharmacologie Scientifique Appliquée), founded in 1935 by Dr Camille Bru in Agen, has embodied innovation and expertise in the healthcare field for almost 90 years. Specializing in the management of pain, flu, energy, digestion and sleep, we have built a solid reputation across Europe with iconic brands such as Dafalgan, one of the most influential in Switzerland.
Today, as part of the Taisho Pharmaceutical group, UPSA continues to strengthen its commitment to public health in Switzerland, with the ambition to grow through new categories and the existing portfolio.
Our mission is clear: to meet the ever-changing needs of patients by offering effective and accessible self-medication solutions.
In this spirit of continuous innovation, UPSA recently broadened its horizons by teaming up with Nourished, a leader in personalized nutrition, and acquiring Sérélys, a specialist in women's health. These strategic partnerships enable us to enrich our offering with even more targeted and innovative solutions, while remaining true to our primary vocation: improving the daily lives of everyone.
MISSION
To Make Our Vision a Reality, We Are Strengthening Our Marketing Team With The Position Of Brand Manager Women’s Health. Seize This Opportunity To Make a Difference! Work In Close Collaboration With The Marketing Team To
* Shape the innovation & new launches marketing strategy in the Women’s Health field.
* Prepare launch plan in collaboration and alignment with Distributor, Finance, and Supply Chain departments.
* define key strategic growth pillars supported by the development and promotion of effective communication and marketing material.
* Lead in managing marketing activities (e.g. Cycle Meeting preparation, business reviews, consolidation of product forecasting, business case preparations) in collaboration with Global Category Lead science team and distributors.
* Prepare briefings, coordinate and follow-up with external agencies to develop marketing material, market research when needed to support countries in the Region.
* Monitor competitive situation, market trends and broader environment: Provide information on performance, key competitors, market dynamics, pricing impact and customer/patient needs in preparation of key business reviews and management and/or regional ad-hoc requests.
* Analyze and understand market performance and develop short term tactics to capture market opportunities in line with strategic pillars.
* Coordinate the marketing budget, spent according to plan and priorities.
* Establish strong working relationships with key internal stakeholders (UPSA production site, Category Leads, Regulatory Affairs, Medical department and Finance).
Requirements
* Master’s degree in marketing, commercial engineering, business economics, Finance, – or equivalent
* Ability to quickly learn & adapt to changing environment
* At least 3 years of experience within Marketing role in the pharmaceutical or FMCG industry
* Strong marketing/digital skills, able to think strategically, develop strong briefings whilst being pragmatical to ensure excellence in execution
* Have a growth mindset and Capacity to think outside of the box
* Previous experience in medical detailing is preferred
* Strong strategic and commercial mindset
* Ability to collaborate at all levels of the organization and business oriented
* Good analytical mindset – ability to drive project based on data
* Proactive, dynamic, can-do attitude
* Successful leadership projects and proven track record of working in a cross functional environment
* Passionate, Innovative, accountable with the right balance between speed, quality and risks, autonomous, proactive
* Good experience with MS Office
* Fluent in German and English, French is a plus
#J-18808-Ljbffr