OverviewStep into the front lines of the fight against financial crime, where your marketing expertise becomes a force for global economic protection. Join Vyntra, a dynamic fintech innovator blending cutting-edge AI with deep financial intelligence to create solutions that truly matter. You\'ll shape how the world\'s leading financial institutions understand and adopt next-generation crime prevention technology — and help build the GTM engine that makes it possible.You\'ll be the senior voice guiding marketing for our financial crime product line: mentoring colleagues across the GTM chain, shaping personas and messaging, developing campaigns, and turning innovative thinking into pipeline and real-world impact.What You Will DoBuild and own the go-to-market strategy for our financial crime solutions – from brand positioning to pipeline generationCreate and refine customer personas and messaging frameworks that resonate across compliance teams, risk leaders, and executive stakeholdersDevelop and execute multi-channel B2B marketing campaigns, including account-based strategies for high-value prospects in complex regulatory environmentsCraft compelling thought leadership content, storytelling, and educational resources that position us as the definitive voice in financial crime preventionTranslate complex AI analytics and data science capabilities into clear, persuasive narratives that both technical and executive audiences can act onPartner closely with Product and Sales to align messaging, launch new solutions, and maximise market impactMentor team members across the end-to-end demand generation processCollaborate with regional BDRs to support lead generation, feedback loops, and GTM alignmentWho You AreYou have deep B2B marketing experience in financial crime, fintech, regulated industries, or enterprise SaaSYou are a natural storyteller, able to turn technical complexity into clear, compelling business value for C-level stakeholdersYou know how to drive demand generation and build sustainable marketing systemsYou bring curiosity and a drive to stay ahead of emerging technologies, compliance trends, and GTM best practicesYou're equally at home with data and storytelling, using metrics and messaging effectivelySeniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and SalesIndustries: Software DevelopmentReferrals increase your chances of interviewing at Vyntra Global by 2xGet notified about new Senior Marketer jobs in Yverdon, Vaud, Switzerland.Marketing Acquisition & Influence ManagerWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr