Our ideal candidate is a visionary leader who will shape the future of motorsport events.
About the Role
Audi F1 Project seeks an experienced Head of Live Experience to lead the development and execution of world-class live events. This key position will oversee off-track activations, create premium guest experiences, and drive operational excellence.
Key Responsibilities
* Lead the planning and execution of large-scale live experiences, ensuring seamless guest engagement and high-end brand representation.
* Creatively develop and execute event concepts, overseeing venue selection, guest management, on-site execution, content, hospitality & catering, digital integration, logistics, and supplier coordination.
* Define and uphold brand and service standards, ensuring Audi F1 identity across all touchpoints.
* Proactively troubleshoot and resolve on-site challenges to maintain high guest satisfaction.
* Analyze performance, refine processes, and drive operational improvements.
Your Profile
* 8+ years of experience in event management, experiential marketing, or live brand activations (preferably in premium sports, motorsports, or entertainment).
* Proven ability to creatively develop and execute large-scale live experiences, ensuring seamless guest engagement and high-end brand representation.
* Strong leadership, team, and project management skills, with experience coordinating internal teams, agencies, and external partners.
* Expertise in guest experience design, fan engagement, and guest and VIP activations.
* Solid understanding of event logistics, production, and operations.
* Pro-active problem-solver with ability to adapt to high-pressure, fast-paced environments.
* Strong service mindset, ensuring outstanding experiences.
* Experience in leading cross-functional teams and managing multiple internal and external stakeholders.
* Understanding of Formula 1 and motorsport culture, along with experience in premium brand environments and engagement dynamics.
* Willingness to travel and work irregular hours, including weekends and holidays.
* Excellent interpersonal and communication skills.
* Fluent in English, proficiency in additional languages is an advantage.
* Proficient in standard office software.
What We Offer
* A dynamic and innovative work environment.
* The opportunity to be part of a pioneering project in the world of motorsport.
* A competitive salary and benefits package.