Manager, Customer Lifecycle Management & Analytics
Join to apply for the Manager, Customer Lifecycle Management & Analytics role at Aspeya
Manager, Customer Lifecycle Management & Analytics
Join to apply for the Manager, Customer Lifecycle Management & Analytics role at Aspeya
Manager, Customer Lifecycle Management and Analytics
Who we are:
At Aspeya we strive to make a positive difference to the lives of patients and consumers through science, insight, and innovation.
We are on a journey to empower healthier lifestyles and target specific unmet needs. We do this by being innovative, optimizing formulas, and applying rigorous scientific standards.
We trust a bold and confident approach, without compromising integrity. Join us and be part of a dynamic, future-thinking environment where your contributions can make a positive difference to people’s lives.
About your role:
Aspeya is seeking a strategic, data-driven leader to shape the future of global consumer retention and experience across our portfolio of consumer health brands.
Our current brands have been on an exceptional journey to date, gaining traction in a rapid timeframe and achieving high revenues in a competitive nootropic and supplements market. This role is a unique opportunity to lead Consumer Retention, Customer Experience, and Analytics to drive meaningful engagement, loyalty, and lifetime value for our current brands and future expansion.
As Manager of Customer Lifecycle Management & Analytics, you will be responsible for designing and executing Aspeya’s end-to-end retention strategy to maximize customer lifetime value (LTV), repeat purchase behaviour, and emotional loyalty. This will include leading the development of CRM programs, consumer journey orchestration, loyalty initiatives, and analytics frameworks that fuel sustainable growth.
Responsibilities:
* Spearhead the global retention strategy to boost customer lifetime value, encourage repeat transactions, and minimize churn.
* Create and deploy loyalty initiatives that build enduring brand affinity and habitual engagement.
* Embed retention tactics across CRM, digital channels, paid media, and product touchpoints.
* Lead the planning, rollout, and refinement of lifecycle marketing efforts via email, SMS, and digital ecosystems.
* Develop and apply advanced segmentation models to support precise targeting and scalable personalization.
* Implement Next Best Action (NBA) frameworks to ensure timely, relevant, and contextual outreach.
* Collaborate with content and digital teams to align messaging with our brand mission and value narrative.
* Oversee the creation and deployment of real-time dashboards to track KPIs across retention, CRM, loyalty, and paid media.
* Perform in-depth analytics to extract insights that shape campaign strategy, segmentation, and budget allocation.
* Promote a data-driven culture by embedding test-and-learn cycles and optimization methodologies across all engagement streams.
* Leverage sophisticated analytics to enhance segmentation, tailor experiences, and sharpen targeting across the customer journey.
* Coordinate cross-functional teams to execute unified campaigns aligned with strategic goals and consumer expectations.
* Advocate for the consumer perspective, ensuring decisions reflect a customer-first approach.
* Instill a high-performance and experimentation-focused mindset within the team.
* Drive collaboration across commercial, digital, data, and CX teams to unify KPIs and global objectives.
* Build scalable frameworks, operating models, and playbooks to elevate retention and CRM capabilities.
This leading role will collaborate closely with cross-functional teams including digital, marketing, product, commercial planning, and consumer insights and we’d like our Lifecycle Management and Analytics Leader to ensure a unified, data-informed approach to consumer value creation.
* Bachelor’s degree in Marketing, Business, Data Science, or related discipline; MBA or advanced degree is a plus.
* Over 10 years of experience in CRM, retention marketing, consumer insights, or similar domains, including 5+ years in a senior leadership capacity.
* Demonstrated success in crafting and implementing data-led retention and loyalty programs in dynamic, customer-focused settings.
* Extensive knowledge of segmentation, personalization, and lifecycle campaigns across digital platforms (email, SMS, web, app).
* Advanced analytical capabilities with hands-on experience in data visualization, A/B testing, and metrics tracking using tools like Tableau, Looker, SQL, or equivalents.
* Proficient in CRM systems (e.g., Salesforce, Braze, Klaviyo) and marketing automation platforms.
* Proven leadership in managing cross-functional teams and influencing stakeholders across marketing, product, data, and commercial units.
* Solid grasp of consumer psychology, journey mapping, and integrated channel engagement.
* Strong communicator and storyteller, skilled at turning complex data into clear insights and strategic guidance.
* Background in global or multi-region operations is advantageous.
Apply
Shape our story. At Aspeya, we are striving to empower healthier lifestyles and we’d love for you to be part of it. If you like what you’ve read, and you’d like to learn more, apply today.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Analyst and General Business
* Industries
Consumer Services and Health and Human Services
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