DESCRIPTION DE LA MISSION
Digital Media Strategy and Operations
- Develop data-backed strategies offering a clear point of view (POV) and strong rationale.
- Address global and portfolio challenges beyond individual campaigns.
- Ensure alignment with brand marketing objectives, audience insights, and sales goals.
- Support media planning processes by integrating brand inputs, media channel roles, and measurement frameworks.
- Manage day-to-day collaboration with the global media agency to ensure campaigns align with business needs and deliver measurable results.
Asset and Investment Management
- Promote a culture of digital-first thinking and innovation across teams from a digital media perspective.
- Manage global investments through Joint Business Plans involving partners and regions.
- Ensure programs consistently add value and deliver results.
- Develop best practices and guidelines; ensure adherence across global teams and agency partners.
Consultancy and Collaboration
- Provide insights and input for both HQ and market-led campaigns.
- Prepare analytics and reporting dashboards for sharing across markets and the organization.
- Lead paid media content briefs in partnership with the social team.
- Collaborate with the e-commerce team on traffic generation, conversions, and journey optimization.
- Work with internal HQ teams to build cohesive, cross-platform campaign strategies.
Performance Oriented
- Maintain a strong focus on performance management to support in-market digital media activation.
- Partner closely with cross-functional teams (e.g., SI and D&A) to design media strategies, identify testing opportunities, and uncover critical insights.
- Monitor campaigns in real-time, recommend continuous improvements, and analyze impact and effectiveness.
- Serve as the Global Data Steward for relevant media and leads data entities.
Stakeholder & Agency Management
- Embed and refine clear ways of working across multiple teams, establishing and proactively improving delivery best practices and agile methodologies.
- Take accountability for managing execution risks by ensuring they are understood, prioritized, and mitigated.
- Identify and manage dependencies across teams and disciplines, ensuring clear stakeholder communications.
- Foster strong, collaborative working relationships across the organization at both global and local levels.
PROFIL ATTENDU
- University degree or equivalent training in marketing, digital, or social media.
- Minimum of 7 years' experience in media strategy, digital marketing, or strategic marketing, ideally within a consumer-oriented industry.
- Strong understanding of media trends, tools, and measurement approaches, including full campaign management and budgeting principles.
- Experience managing large budgets and multi-channel investments, and collaborating effectively with cross-functional teams and stakeholders.
- Skilled in analyzing campaign performance, interpreting data, and developing optimization strategies.
- Good knowledge of emerging digital technologies and their impact on consumer goods, with experience leading digital initiatives and external partnerships.
- Proficient in digital data analysis, automation, and data-driven decision-making, with a strong focus on performance metrics and KPIs.
- Excellent command of English (mandatory); French is an asset.
- Excellent written and verbal communication skills, with strong understanding of marketing technologies and tools.
- Proven ability to manage stakeholders, collaborate across business units, and communicate effectively between departments.